Lifetime's 7 DAYS OF SEX Debuts Tonight

What do women really want when it comes to sex? As a new generation of women talk openly about sex, marriage and relationships, Lifetime is at the center of this cultural conversation with the all-new reality series 7 Days of Sex. Challenging couples to have sex for one week straight with the hope of saving their marriage, 7 DAYS OF SEX will premiere tonight, April 26, at 10 PM ET/PT. It will lead directly into the debut of Lifetime's celebrity interview program The Conversation with Amanda de Cadenet, hosted by British television personality and renowned photographer Amanda de Cadenet.

"Lifetime is about tapping into the lives of women as they are today...bolder, unapologetic and authentic. 7 Days of Sex is a reflection of the challenges in our relationships -- balancing time, family, work and trying to achieve real intimacy while being honest and true to ourselves," said Nancy Dubuc, President and General Manager, Lifetime Networks.

Bringing to light the major cultural shift women are currently experiencing sexually, each episode of 7 Days of Sex will feature two couples who attempt to make radical fixes to their troubled relationships by asking the frank question: can a diet of daily sex help them recharge their marriage? Viewers will find out what happens when the program follows the emotional journey wives and husbands take together when they leave the cameras behind the closed door to explore their own sexual intuition, imagination and creativity and have sex with each other for seven consecutive days. Bedroom insecurities will be thrown out the window as each couple alone tries to break away from the confines of their ordinary routines by once again bonding physically, sharing their fantasies, going on dates and doing special things for one another. With the goal to reconnect emotionally and remember why they originally fell in love as their physical intimacy and affection increase throughout the week, they'll have a platform from which to identify and tackle their bigger issues. Does a healthy sex life equal a healthy marriage? Will daily sex become a chore? Or will it be the glue that holds them together and be the long-lost key to newfound happiness in their lives? What each couple discovers along the way may make or break their relationship.

7 Days of Sex is produced by Shed Media US (America's Supernanny) and executive produced by Nick Emmerson, Jennifer O'Connell, Dan Peirson, Elizabeth Cook, David Van Taylor and Ali Pomeroy with Lifetime's Rob Sharenow, Gena McCarthy and Colleen Conway.

ABOUT SHED MEDIA US

Based in Los Angeles, Shed is a significant supplier of TV programming to many networks. Noted for its strong characters, memorable casting and its broad range of programming, Shed Media US productions include such hit programs as Lifetime's America's Supernanny, Who Do You Think You Are, Basketball Wives, All-American Muslim and The Real Housewives of New York City.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.