HGTV Greenlights Three New Real Estate Series; Renews Viewer Favorite
HGTV has green lit three new series for production: Flip It to Win It, Rent or Buy and Fixer Upper. The network also approved a second 13-episode arc of the hugely popular Flip or Flop, a series that follows novice flippers Tarek and Christina El Moussa as they try their hand at turning houses for a profit.
"We've learned that viewers want to see how real homeowners or experts handle riskier real estate investments," said Steven Lerner, senior Vice president, programming and production, HGTV and DIY Network. "For example, Flip or Flop attracted more than 9 million P25-54 and showed double-digit ratings growth over the Tuesday 11p time slot last year."
Several of the networks' additional offerings showcase the risks and tradeoffs of real estate. The stakes are high in Flip It to Win It (Johlt Productions) as expert flippers outbid each other for abandoned houses and battle to renovate and resell each one for top dollar. Rent or Buy (Breakfast Anytime Inc.) follows first-time homeowners as they weigh pros and cons, and decide whether to rent or buy. Fixer Upper (High Noon Entertainment) pairs struggling buyers with real estate and remodeling experts to buy and restore dilapidated homes located in neighborhoods too perfect to resist.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
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