Fox Up Year-Over-Year in Adults 18-49

By: Oct. 15, 2013
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Driven by ratings gains on key nights, FOX was the only network to show growth (+14%) last week Versus the same week last year in Adults 18-49. FOX also posted year-over-year growth among Adults 18-34 (+11%) and Total Viewers (+23%), and ranked No. 1 on four nights (Weds, Thurs, Friday, Sat) among Adults 18-34 last week.

Key highlights:

· On Monday, FOX was the only broadcast network to deliver year-over-year gains, up +60% from the same night last year (1.5/4 on 10/8/12).

· On Tuesday, New Girl was the night's highest-rated comedy in Adults 18-49 and was the highest-rated program overall among Adults 18-34. In addition, new comedy Brooklyn Nine-Nine grew from the previous week while DADS held steady.

· A special tribute episode of Glee (2.9/8) delivered the show's highest Adults 18-49 rating for an original since the premiere of last season. It also grew +81% from the previous week (1.6/5), +61% over its prior two telecast average this season (1.8/5), and +21% from the comparable telecast last year (2.4/7 on 9/27/12).

· Friday's MasterChef Junior (1.4/5) increased +8% from the previous week (1.3/5) and led the network to rank No. 1 for the night among Adults 18-34.

· Saturday's ALCS GAME 1: TIGERS vs. RED SOX (1.9/7) gave FOX a victory on the night, ranking No. 1 among Adults 18-49, Total Viewers and all key demos.

· FOX ranked No. 2 in Sunday prime among the broadcast 7-nets with an NFL OVERRUN and ALCS GAME 2: DETROIT/BOSTON (2.4/6), which increased +26% in Adults 18-49 from the prior night's ALCS GAME 1 (1.9/7) and +50% from the NLCS 2012 GAME 2 on FOX last year (1.6/4).

Overall, FOX had:

· 3 of the Top 20 programs among Adults 18-49: Glee (No. 10), Sleepy Hollow (No. 12) and FOX MLB ALCS GAME 2 (No. 19).

· 8 of the Top 20 programs among Adults 18-34: Glee (No. 5), New Girl (No. 8), Sleepy Hollow (No. 9), FOX MLB ALCS GAME 2 (No. 13), THE X FACTOR-Wed. (No. 14), The Mindy Project (No. 17 tie), THE X FACTOR-Thurs. (No. 17 tie) and Bones (No. 20).

· 5 of the Top 20 programs among Teens: Glee (No. 3), THE X-FACTOR-Wed. (No. 6), Sleepy Hollow (No. 12 tie), THE X FACTOR-Thu. (No. 12 tie) and FOX MLB ALCS GAME 2 (No. 15).



Videos