E!'s GRAMMY Red Carpet Coverage Draws 3.2M Viewers
E!'s "Live from the Red Carpet: The 2013 Grammy Awards" hosted by Ryan Seacrest and Giuliana Rancic on Sunday, February 10th from 6pm-8pm scored the network's 2nd highest-rated (2.33 HHLD) and 2nd most-watched LRC: Grammys ever, drawing 3.2 million Total Viewers, behind only last year's top ranking performance. LRC: Grammys was up roughly +10% with both measures over 2011.
"Live from the Red Carpet: 2013 Grammy Awards" Built its audience throughout telecast, peaking in its last quarter hour with 3.9 million viewers.
Eonline delivered a record high total digital page views for the day of The Grammys with 17.4MM, up 9% vs last year's Grammys.
E! Entertainment is television's top destination for all things entertainment and celebrity. E! is currently available to 97 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms anytime and anywhere from online to broadband video to wireless to radio to VOD. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately" and "Fashion Police" as well as the network's hit series "Keeping Up with the Kardashians," "Kourtney and Khloé Take Miami, "Kourtney and Kim Take New York," "Kendra" and "Holly's World." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on Hollywood's biggest nights.