E! Posts Year-Over-Year Gains in Total Viewers, Key Demos
Returning series Total Divas is one key driver of growth, out-delivering year-ago programming across all key demos by impressive triple digit growth up to +135% in Total Viewers (1.0 Million), +103% in Women 18-34 (252,000), and +142% in Adults 18-49 (628,000). Total Divas is pacing as E!'s best sophomore original series in two years (since May 2012) and is the network's second-most watched original program after Keeping Up with the Kardashians. Total Divas also ranks as a Top 5 ad-supported cable show on Sundays 9pm to 10pm in Women 18-34 (#3) and Adults 18-34 (#5).
A big pop culture-fueled month of coverage elevated E! News by double-digits year-over-year across all key demos in May, led by younger women: +17% in Total Viewers (462,000), +48% in Women 18-34 (142,000), and +13% in Adults 18-49 (248,000). This was the best month for E! News since February in Women 18-34. Complimentary series, Live from E!, outperformed year-ago programming by equally impressive amounts, also powered by younger women: +15% in Total Viewers (290,000), +83% in Women 18-34 (95,000) and +17% in Adults 18-49 (162,000).
New this year to E!, Giuliana & Bill has improved its Tuesday 8:00-9:00pm time period exponentially since joining the schedule last March. This month, the show delivered over half a million viewers and more than doubled its year-ago time slot across all targets including Total Viewers (+144%, 518,000), Women 18-34 (+126%, 131,000) and Adults 18-49 (+112%, 261,000).
E!'s growth continues across digital. May-to-date (based on internal data), E! Digital (Eonline.com and mobile) has already delivered its eighteenth consecutive month of double digit Eonline.com and triple digit mobile audience yearly gains with mobile continuing to fuel growth. Mobile web posted its second-highest monthly uniques on record (20 Million) fueled by record-high event traffic for the Met Gala and Billboard Music Awards, and destination events driving some of Eonline's strongest days to-date such as the Kanye West and Kim Kardashian Wedding (5/24/14). Average weekly show packages were also on the upswing this month for E!'s Total Divas (+62%, 115,000 vs. Season 1), Giuliana & Bill (+25%, 37,000), and other content.