E! Posts Year-Over-Year Gains in Total Viewers, Key Demos

May 29
4:53 2014
E! Posts Year-Over-Year Gains in Total Viewers, Key Demos

Powered by the return of Total Divas and the continued success of E! News and other core franchises, E! posted year-over-year gains in Primetime among Total Viewers and all its key target demos.

Returning series Total Divas is one key driver of growth, out-delivering year-ago programming across all key demos by impressive triple digit growth up to +135% in Total Viewers (1.0 Million), +103% in Women 18-34 (252,000), and +142% in Adults 18-49 (628,000). Total Divas is pacing as E!'s best sophomore original series in two years (since May 2012) and is the network's second-most watched original program after Keeping Up with the Kardashians. Total Divas also ranks as a Top 5 ad-supported cable show on Sundays 9pm to 10pm in Women 18-34 (#3) and Adults 18-34 (#5).

A big pop culture-fueled month of coverage elevated E! News by double-digits year-over-year across all key demos in May, led by younger women: +17% in Total Viewers (462,000), +48% in Women 18-34 (142,000), and +13% in Adults 18-49 (248,000). This was the best month for E! News since February in Women 18-34. Complimentary series, Live from E!, outperformed year-ago programming by equally impressive amounts, also powered by younger women: +15% in Total Viewers (290,000), +83% in Women 18-34 (95,000) and +17% in Adults 18-49 (162,000).

New this year to E!, Giuliana & Bill has improved its Tuesday 8:00-9:00pm time period exponentially since joining the schedule last March. This month, the show delivered over half a million viewers and more than doubled its year-ago time slot across all targets including Total Viewers (+144%, 518,000), Women 18-34 (+126%, 131,000) and Adults 18-49 (+112%, 261,000).

E!'s growth continues across digital. May-to-date (based on internal data), E! Digital ( and mobile) has already delivered its eighteenth consecutive month of double digit and triple digit mobile audience yearly gains with mobile continuing to fuel growth. Mobile web posted its second-highest monthly uniques on record (20 Million) fueled by record-high event traffic for the Met Gala and Billboard Music Awards, and destination events driving some of Eonline's strongest days to-date such as the Kanye West and Kim Kardashian Wedding (5/24/14). Average weekly show packages were also on the upswing this month for E!'s Total Divas (+62%, 115,000 vs. Season 1), Giuliana & Bill (+25%, 37,000), and other content.



BWW Review: Hilarious MIKE & DAVE NEED WEDDING DATES Flips Script on Gross-Out ComediesBWW Review: Hilarious MIKE & DAVE Flips Script on Gross-Out Comedies BWW Exclusive: Dame Judi Dench Discusses Shakespeare, Her Passion, CATS, Potential Broadway Return
Exclusive: Judi Dench on Shakespeare, CATS, Potential Broadway Return

Become a Fan, Follower & Subscriber

           Facebook Like Follow