Discovery Channel Hits 12-Year High in Viewership
During 2013 to date, Discovery Channel delivered its highest total viewership, and ratings in key demos, in 12 years; the channel also established a new ratings record for men. Additionally, SKYWIRE WITH NIK WALLENDA was the #1 live event on cable for the year and Shark Week delivered its highest rated and most watched year. Discovery also had 11 series that averaged more than two million total viewers in 2013.
For 2013 to date (Dec. 31, 2012 - Dec. 15, 2013) among Total Viewers P2+, Discovery delivered its best year since 2001 with an increase of +5% vs. the same time period in 2012. The channel also had its best year since 2001 in Persons 18+, up 2% vs. 2012. Additionally, Discovery had its best year ever among Men 18+, up +3% vs. 2012.
Across the key demo, Discovery showed an increase of +6% in Persons 25-54 ratings and was also up +10% in Women 25-54 and +5% in Men 25-54 vs. the same time period in 2012. The channel once again staked its claim as a top 10 cable network in the highly prized Persons 25-54 demo, landing at #6 for the year among ad supported cable networks.
This year, Discovery had 11 series that averaged more than two million total viewers (P2+) each, and 33 series that averaged more than one million total viewers, up from 31 series in 2012. This year's regular series that continued to fuel Curiosity and attract millions of viewers included GOLD RUSH, grabbing the top spot for the year as the channel's #1 series in 2013 to date with an average of 3.4 million total viewers. Rounding out the top five were Naked And Afraid (2.9m), Deadliest Catch (2.8m), Amish Mafia (2.5m) and both Gold Rush - SOUTH AMERICA and FAST N' LOUD with 2.4m.