CNBC Greenlights Season Two of THE PROFIT, Set to Premiere 1/21
After recently announcing the network had licensed the exclusive off-network cable rights to ABC's "Shark Tank," CNBC today announced "Shark Tank" will make its off-network debut on Tuesdays at 8pm and 9pm ET beginning January 7th. The business themed reality series features the sharks -- tough, self-made, multi-millionaire and billionaire tycoons - who give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. The sharks include billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; "Queen of QVC" Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O'Leary.
CNBC has also greenlit a second season of the original reality series, "The Profit," ordering eight new episodes. The popular entrepreneurial series features Marcus Lemonis, Chairman & CEO Camping World and Good Sam Enterprises, who saves struggling businesses while investing his own cash in the process. Season two of "The Profit" premieres Tuesday, January 21 at 10PM ET/PT.
"Shark Tank and The Profit are deeply rooted in entrepreneurship, a hallmark of CNBC Prime," said Mark Hoffman. "The Profit quickly proved to not only entertain viewers but Marcus Lemonis became a go-to for America's small business owners looking for expert advice."
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before ... he's putting millions of his own money on the line.
In season two, Lemonis continues to make offers impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.