CHARLIE BROWN THANKSGIVING Draws Biggest Audience in 4 Years for ABC

By: Nov. 22, 2012
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ABC's mostly repeat lineup beat out NBC's all-original Wednesday schedule by double digits in Total Viewers (+15%) and Adults 18-49 (+15%).

From 8-9pm, ABC's special annual rebroadcast of Charlie Brown Thanksgiving took second place with Total Viewers and Adults 18-49 to CBS' Survivor: Philippines, while leading by strong margins over Fox's The X Factor and NBC original comedies (Whitney/Guys with Kids). The animated PEANUTS special ranked #1 in the hour among Women 18-49, Teens 12-17 and Kids 2-11.

Charlie Brown Thanksgiving surged ahead of its year-ago telecast (on 11/24/11) by double-digit percentages with viewers (+37%) and young adults (+22%), drawing its biggest overall audience in 4 years - since 2008. In addition, the holiday special scored ABC's top Teen 12-17 number in the time period in more than 1 year and its highest Kids 2-11 number in nearly 5 years - since 11/9/11 and 12/5/07, respectively.

During the 9 o'clock hour against CBS' first-run Criminal Minds and the second hour of Fox's The X Factor, ABC's repeat back-to-back episodes of Modern Family defeated NBC's original Law & Order: SVU by 8% in Adults 18-49.



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