Adam Levine et al to Be Featured on Golf Channel's THE HANEY PROJECT,2/27

By: Feb. 08, 2012
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Golf Channel's hit original series, THE HANEY PROJECT returns Feb. 27 at 9 p.m. ET for a one-hour special premiere episode of the highly anticipated fourth season with an all-new twist: not just one, but four celebrity projects willing to expose their golf games to a national television audience for the chance at improving under the guidance of Hank Haney, one of the world's most-renowned instructors.

The Haney Project moves to a new night, shifting to the 9 p.m. ET Monday timeslot where it will precede a new season of Feherty (10 p.m. ET) to form a potent, Monday primetime lineup. This year's eight-part series will follow a lineup of four celebrities from all different walks of life that will rely on Haney's tutelage to lower their scores. Haney has coached some of the most notable names in golf – including Tiger Woods – for more than 35 years, and also has built golf facilities and player academies across the globe.

The Haney Project has been a critical and ratings success for Golf Channel. The first season, which starred Charles Barkley, marked the highest-rated launch of an original series at that time. Subsequent seasons featured actor Ray Romano and conservative commentator Rush Limbaugh.

The Haney Project will star Grammy Award-winning Maroon 5 front man and mentor on NBC's The Voice Adam Levine, legendary boxer Sugar Ray Leonard, acclaimed chef Mario Batali and former super model Angie Everhart. The star-studded season will follow the celebrities through the trials and tribulations of becoming the next great celebrity golfer, leading up to an ultimate showdown in Cabo San Lucas, Mexico where the famous foursome will compete against each other for the chance to win $100,000 for the charity of their choice.

"This year we get to do something completely different with some amazing names," said Haney. "These four celebrities are at the top of their respected fields. They know the hard work and dedication needed to be the best, whether it's acting, music, sports or cooking. They all have the drive and determination to win. This will be the biggest Project yet."

Each episode will follow all four celebrities on their quests to play better golf, and Haney will be their ticket to improvement. Whether it's one-on-one instruction on the golf course or developing lessons they can practice on their own, his watchful eye will never be far away. The series also will showcase the celebrities in their own environments and a smattering of cameos by famous friends and other experts who check in on them along the way.

The Haney Project also complements Golf Channel's exciting slate of instructional and informational programming, including The Golf Fix, School of Golf, On the Range and Golf Channel Academy, featuring golf greats Greg Norman and Annika Sorenstam. The series is produced by Golf Channel in conjunction with The WorkShop, LLC, an independent multi-media Production Company based in Bryn Mawr, Penn.

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