ABC's Sunday Night Dramas Grow Across the Board

Despite another Sunday of big sports competition from NBC's Sunday Night Football contest (Pittsburgh Steelers-Cincinnati Bengals) and an NFL-fueled CBS from a monster Jets-Patriots overrun into the first hour of prime, as well as Fox with MLB Playoffs (National League Championship Game 6), ABC built its numbers week to week in Total Viewers (+3%) and Adults 18-49 (+5%). ABC beat out Fox's MLB post-season baseball coverage on the night in both viewers and young adults.

Catapulting over its lead-in by 154% in Adults 18-49 and building from start to finish, ABC's Once Upon a Time registered as Sunday's #1 scripted broadcast series for the 4th week running. From 8-9pm, Once Upon a Time ranked #1 in its hour with key Women (W18-34/W18-49/W25-54) and was the top-rated broadcast with Teens 12-17 (tying Sunday Night Football). Season to date based on L+7 ratings, Once Upon a Time spikes by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+35%) over its initially-reported Live + Same Day ratings.

· Once Upon a Time grew week to week in Total Viewers (+3%) and Adults 18-49 (+10%), while delivering a best-since-premiere number with Teens 12-17.

Exhibiting strong lead-in retention in the 9 o'clock hour, ABC's Revenge finished #2 against its broadcast competition across all key Adult demos (AD18-34/AD18-49/AD25-54). A big gainer in DVR playback, on average this season Revenge leaps from its L+SD to L+7 numbers by 2.8 million viewers and by 1.2 Adult 18-49 rating points (+41%).

· Marking its strongest results since its season premiere, ABC's Revenge was up over the prior week in both viewers (+4%) and young adults (+8%). In addition, Revenge was up nicely over its year-ago telecast on Wednesday at 10pm (10/19/11), increasing by 8% in Total Viewers and by 12% in Adults 18-49.

During the 10 o'clock hour, ABC's 666 Park Avenue beat out its CBS veteran drama competition in Adults 18-34 and Women 18-34. In fact, the new ABC drama qualified as the #1 entertainment broadcast series in its time slot for the 4th week in a row with Women 18-34. Ranking among the biggest freshman series this season in DVR playback, on average 666 Park Avenue sees its Live + 7 Day Adult 18-49 rating jump by 53% (+1.0 rating) and adds on another 2.3 million viewers over its Live + Same Day numbers.

· Building week to week in Total Viewers (+2%), Adults 18-49 (+20%) and Adults 18-34 (+17%), ABC's 666 Park Avenue earned its highest numbers since its series debut telecast on the two latter measures.

To post a comment, you must register and login.