ABC's SECRETS AND LIES Scores Biggest Playback Increase Yet

Based on Live + 3 Day data for Sunday, ABC's SECRETS AND LIES scored its biggest playback increase yet among Adults 18-49, shooting up +62% or +0.8 rating points over its L+SD rating.

Opposite the first hour of AMC's THE WALKING DEAD finale, the 5th episode of SECRETS AND LIES grew to a 2.1 L+3 rating in Adults 18-49, coming within 1-tenth of a rating point of the prior week's series high and matching its 2nd-best rating ever in the L+3 numbers. In the L+SD ratings, SECRETS AND LIES was off 2-tenths of a rating point week to week.

The new ABC drama (2.1 rating) increased its advantage over CBS' THE GOOD WIFE in the 9pm hour (1.5 rating) to 40% in the L+3 ratings (from 30% in L+SD) and also moved ahead of MADAM SECRETARY in the 8pm hour (1.8 rating) to lead by 17% and rank as Sunday's #2 broadcast drama in Adults 18-49, behind only ABC's Once Upon A Time.

Secrets and Lies gained another +2.0 million Total Viewers after 3 days of TV playback, increasing its tally to 7.1 million viewers (from 5.1 million in L+SD).

Source: The Nielsen Company, as dated. Based on regular, original telecasts only.

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