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ABC's ONCE UPON A TIME Generates Big Gains in DVR Playback

ABC's ONCE UPON A TIME Generates Big Gains in DVR Playback

Opposite NFL-driven Sunday competition from NBC's Sunday Night Football (Chicago Bears-Houston Texans) and Fox's huge overrun during the first hour of primetime (Dallas Cowboys-Philadelphia Eagles), ABC defeated CBS on the night by 5% in Adults 18-49.

Shooting up from its Adult 18-49 lead-in (+93%) at 8pm and growing from start to finish, ABC's Once Upon a Time beat out CBS' Amazing Race during the hour by 13%. In addition, the ABC drama stood as the #1 non-sports program in the hour across all key Women demos (W18-34/W18-49/W25-54).

ABC's Once Upon a Time is generating big gains in DVR playback in the Live + 7 Day ratings, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 rating points.

In the 9pm hour, ABC's Revenge dominated CBS' competing drama The Good Wife by 41% in Adults 18-49. For the 2nd week in a row, Revenge beat out its non-sports competition on CBS (The Good Wife) and Fox (1-hour Family Guy's 200th episode) by wide margins in Adults 25-54 and across the key Women demographics.

Surging in DVR playback, on average this season Revenge jumps from its L+SD to L+7 numbers by 2.9 million viewers and by 1.2 Adult 18-49 rating points (+43%).

During the 10 o'clock hour, ABC freshman 666 Park Avenue retained 100% of its week-ago numbers in Total Viewers, Adults 18-49 and Adults 25-54, while growing 10% with Women 25-54.

Continuing to rank among the biggest freshman series this season in DVR playback, on average 666 Park Avenue sees its Live + 7 Day Adult 18-49 rating jump by 53% (+0.9 rating) and adds another 2.0 million viewers over its Live + Same Day numbers.

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