ABC's AMERICAN MUSIC AWARDS Dominates Time Slot in Key Demos

November 19
12:34 2012
ABC's AMERICAN MUSIC AWARDS Dominates Time Slot in Key Demos

Up against huge NFL-fueled competition on the evening, including a down-to-the-wire Sunday Night Football contest (Pittsburgh Steelers-Philadelphia Eagles) and an NFL primetime overrun-boosted CBS (Colts-Patriots), ABC's broadcast of The 40th Anniversary AMERICAN MUSIC AWARDS made it the dominant #1 non-sports net from 8:00-11:00 p.m. among Adults 18-49, towering over CBS by 55% and Fox by 70%.

In addition, ABC's AMA telecast won its 3-hour time period over Sunday Night Football across all key Women (W18-34/W18-49/W25-54), Teens 12-17 and Kids 2-11. In fact it was the #1 TV show of the night with Women 18-34, Women 18-49 and Teens 12-17.

Despite the substantial competition during primetime, ABC marked Sunday night season highs with its coverage of the 2012 AMAs among Total Viewers and Adults 18-49. The show scored ABC's highest numbers in the time period since the Emmy Awards in September 8 weeks ago - since 9/23/12.

An estimated 25.0 million viewers watched at least some portion of The 40th Anniversary American Music Awards on ABC during its 3-hour broadcast - unduplicated Viewers 2+ watching 6 minutes or more of the broadcast.



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