Yumi Zouma Shares Video for IN CAMERA Directed by Pavel Brenner

Last fall, Yumi Zouma released the ever charming EP III. Today, the New Zealand band is sharing the official video for EP III's stand-out single "In Camera."

The new video, directed by Pavel Brenner, reflects the winsome and endearing nature of the song, featuring a story of teen romance with a choreographed courtship performance. Watch the "In Camera" official video HERE.

The new video, directed by Pavel Brenner (Brodinski, Lorn, Bixel Boys), reflects the winsome and endearing nature of the song, featuring a story of teen romance with a choreographed courtship performance.

"Pavel's video, and the song itself, are based on a feeling, a mood, a sense of nostalgia," says Christie Simpson of Yumi Zouma. "It's a tandem feeling of hopefulness and hopelessness, teenage coming-of-age awkwardness, bold and sometimes silly expressions of adoration (be them requited or otherwise), the bittersweet pain of growing up and crushing hard (but finding a joy in it all), the innocence and purity of adolescence, and the realness of life presented in a hyperreal way, with a hyperreal focus on the banal and familiar."

Pavel, the director, says, "My goal was to take the audience on an awkward date magical journey. There was the potential to be both fun and intimate, and I'm glad the band responded to the idea with a 'hell yeah'."

EP III completes the trilogy of EPs that Yumi Zouma have released with Cascine, beginning in 2014 with their debut. EP III follows 2017's Willowbank and 2016'sYoncalla.

EP III is out now on Cascine.

ABOUT YUMI ZOUMA:

When Yumi Zouma formed in 2013, they were a group a friends from New Zealand who found themselves scattered across the globe. Collaborating across continents and timezones, the band worked by sending audio sessions back and forth, piece-by-piece crafting the material that would become their debut EP.

Since the release of EP I in 2014, Yumi Zouma's evolution has been brisk and organic, and their output has been nothing short of prolific, with each release building on the success of the last. With streaming numbers in the millions, they've reached a global audience and won the hearts of fans worldwide, performing across the US and abroad to sold-out venues in New York, London, San Francisco and more.

But some things never change. Today, the Yumis are still scattered across the globe, with Charlie Ryder in London, Josh Burgess in New York, and Christie Simpson and Olivia Campion in Christchurch, New Zealand. They still collaborate via file-sharing before getting together to record in-person, and they still create the effortless pop music that fans have come to love since day one.

Following the release of back-to-back full-length albums - Yoncalla in 2016,Willowbank in 2017 - Yumi Zouma revisit their roots with EP III, completing the trilogy of releases they began in 2014 with their debut. The resulting collection finds the international act stronger than ever, sculpting effortless atmospheres, winsome hooks and stadium-ready finishes. For this third and final installment of the series, the Yumis bookend an era of intimate short-form 10" vinyl. Yumi Zouma's EP III is out now on Cascine.

ABOUT PAVEL BRENNER:

Pavel Brenner is a film director based in Los Angeles who was born and raised in Russia. After working in advertising as a graphic designer and art-director, he enlisted in the film program at Art Center College of Design as a cinematographer and director. After graduating, Pavel directed a critically acclaimed music video "Acid Rain" for electronic artist Lorn, and later another music video for a French electronic artist Brodinski, called "Split". The project for Yumi Zouma also brought Pavel to a new field - producing.

Photo Credit: Still from Yumi Zouma's official video for "In Camera" (directed Pavel Brenner)

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