Lionsgate Announces Partnership with RocketJump Studios
Lionsgate (NYSE: LGF), the premier next generation global content leader, and RocketJump Studios, a pioneering digital studio that has emerged as one of YouTube's hottest innovators, have formed a ground-breaking multiyear partnership for the creation of film, television and digital content, the two companies announced today.
RocketJump has surged to online stardom with its effects-laden short films and iconic web series Video Game High School, now in its third season. Since its founding four years ago by Freddie Wong, Matt Arnold and Dez Dolly, the company has launched a broad range of properties on YouTube and RocketJump.com that have propelled it to over 6.8 million subscribers and nearly a billion views across all platforms. Lionsgate, whose content portfolio includes The Hunger Games, Twilight and Divergent franchises, 34 television series on 22 different networks and a 15,000-title film and TV library, has established a reputation as an innovator in the digital space.
The deal enables Lionsgate to access RocketJump's upcoming slate of digital content, in-house talent and devoted fan base while allowing RocketJump to utilize Lionsgate's content leadership and global marketing prowess, bringing more long-form projects to its audience while continuing to expand its roster of weekly shorts, podcasts and tutorials.
"This partnership unites two entrepreneurial companies with similar cultures and a shared commitment to build new models for creating and delivering content to the next generation of audiences," said Lionsgate Chief Executive Officer Jon Feltheimer. "Freddie Wong is one of digital media's most prolific and visionary creators, and RocketJump is a bold and innovative platform that expands the breadth and diversity of content we bring to our audiences and extends our storytelling abilities in exciting new directions."
"Lionsgate stood out as the one studio that really gets our brand and will give us the freedom to flourish as digital content creators and distributors," said Wong. "It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans."
The RocketJump agreement expands a Lionsgate digital portfolio that already includes a stake in the Defy Media online platform, the BeFit Branded fitness channel on YouTube, a reputation for innovative film marketing campaigns utilizing social media from Saw to The Hunger Games and Divergent franchises, original programming like the hit television series Orange is The New Black and the new comedy Deadbeat for digital platforms Netflix and Hulu, respectively, and a passionate fan base of nearly 400 million followers of Lionsgate content on Facebook.