NBC's 'SPARTAN' Grows +25% Week-to-Week in 18-49

NBC's "Spartan: Ultimate Team Challenge" (1.0/4 in 18-49, 3.7 million viewers overall from 9-10 p.m. ET): Jumps +25% week to week in 18-49 (1.0 vs. 0.8) and +35% in total viewers (3.709 million vs. 2.750 million) and ranks #2 in the time period among the Big 4 networks in adults, men and women 18-34 and ties for #2 in men 18-49 and 25-54.

"Aquarius" (0.4/2 in 18-49, 2.0 million viewers overall from 10-11 p.m. ET): Maintains 100% week to week in 18-49 (0.4 vs. 0.4) and grows +13% in total viewers (2.0 million vs. 1.7 million) and is running within 0.1 of a point of where it left off last summer with its final three Thursday telecasts (0.4 vs. 0.5 from June 25 through July 9, 2015).

Tops its final five telecasts from last season, which aired on Saturday nights, in both 18-49 and total viewers and ties for #2 in the slot among ABC, CBS and NBC in adults 18-34.

Will increase substantially via time-shifting and VOD - last summer, "Aquarius" grew by +48% going from "live plus same day" to "live plus seven day" Nielsens (0.54 to 0.80) and by 1.1 million viewers overall (2.8 million to 3.9 million).

"U.S. Olympic Trials: Swimming" (1.2/5 in 18-49, 5.2 million viewers overall from 8-9 p.m. ET):
· Maintains 100% of the prior night's rating in 18-49 (1.2 vs. 1.2).
· Ranks #2 in the time period among the Big 4 networks in adults 18-49.
· Ties for #1 among those nets in adults and men 18-34.
· Grows from half-hour to half-hour in every key measure, including gains of +9% in adults 18-49 (1.1 to 1.2), +14% in adults 25-54 (1.4 to 1.6) and +19% in women 25-54 (1.6 to 1.9).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC