NBC's THE VOICE is No. 1 Show of the Night in Every Key Demo

By: Sep. 28, 2016
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NBC wins the night in every key demo, sweeping 6 of 6 half-hours in 18-49. "The Voice" and "This Is Us" are the #1-2 shows of the night in 18-49.

"This Is Us," just renewed for a full season (2.6/10 in 18-49, 8.8 million viewers overall from 10-11 p.m. ET): Retains 93% of last week's 18-49 rating, which was the highest rating for any first-year series so far this season, and 88% week to week in total viewers (8.846 million vs. 10.065 million).

Has now delivered the two highest ratings for any telecast of any new drama so far this fall.

Beats the combined competition "NCIS: NO" (1.5) and "S.H.I.E.L.D." (0.9).

Is very close to rounding to a 2.7 (currently reporting a 2.64 in these prelim fast-affiliate ratings).

Jumps +53% versus NBC's time-period average last season in 18-49 (2.6 vs. 1.7, L+SD non-sports) and +15% in total viewers (8.846 million vs. 7.722 million).

Wins the time period among ABC, CBS and NBC in every key demographic, in adults 18-49 by margins of +73% versus CBS's "NCIS: NO" (2.6 vs. 1.5) and +189% versus ABC's "S.H.I.E.L.D." (2.6 vs. 0.9).

L+6: "This Is Us" grew by +61% in 18-49 (from a 2.8 rating to a 4.5) and more than +4.3 million viewers overall (10.1 million to 14.4 million) going from L+3 to L+SD.

Digital: "This Is Us" is the most viewed series premiere of any kind across NBC digital platforms, more than doubling the network's previous record for most one-day views of a series debut across NBC digital platforms. That adds to the record-breaking viral success of the "This Is Us" trailer, which has accumulated over 127 million combined views since its May release

"The Voice" (3.2/11 in 18-49, 11.8 million viewers overall from 8-10 p.m. ET): Ranks as the #1 show of the night in every key demographic.

Continues to pace ahead of the prior cycle in 18-49 (+3%, 3.2 vs. 3.1 on March 8).

Continues to bring in millennials, with last night's 2.1 rating in adults 18-34 up +11% versus the 1.9 for the same night during the prior cycle.

Retains 94% week to week in 18-49 (3.2 vs. 3.4) and 96% in total viewers (11.848 vs. 12.293 million).

Wins the time period among the Big 4 nets in every key demographic.

Will add substantial viewership via time-shifting and VOD - last season, Tuesday's "Voice" increased by +24% in 18-49 rating (from a 2.63 to a 3.27) and 1.9 million viewers overall (11.3 million to 13.2 million) going from L+SD to L+7.

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.2/5). In the 25 markets with Local People Meters, "Late Night" (0.4/4 in 18-49) topped "Late Late Show" (0.2/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.



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