NBC's THE VOICE Is #1 Show of the Night, Maintains 100% of Last Week's Fast-Affiliate

By: Apr. 18, 2017
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NBC finishes #1 or tied for #1 Monday night among the Big 4 networks in all key demographics, led by the #1 show of the night in adults 18-49, THE VOICE. "The Voice" (2.0/7 in 18-49, 9.4 million viewers overall from 8-10:01 p.m. ET) wins the time period over "Dancing With the Stars" by an +18% margin in 18-49 (2.0 vs. 1.7). Is the #1 show of the night in adult 18-49 rating. Retains 100% of last week's 2.0 in these prelim fast-affiliate ratings in 18-49 and 95% of last week's 2.1 in official nationals Grows +9% week to week among millennials (1.2 vs. 1.1 in official-national adults 18-34) and is up +14% among female millennials (1.6 vs. 1.4). Will add substantial viewership via time-shifting and VOD - So far this season, "The Voice" is growing by +26% in 18-49 rating going from L+SD to L+7 (from a 2.54 to a 3.20) and +2.0 million viewers overall (11.0 million to 13.0 million)

"Taken" (0.9/3 in 18-49, 4.7 million viewers overall from 10:01-11 p.m. ET): Grows +13% week to week in adults 18-49 (0.9 vs. 0.8), +18% in adults 25-54 (1.3 vs. 1.1) and +10% in total viewers (4.666 million vs. 4.238 million). Scores its highest 18-49 and 25-54 ratings since March 27 (1.0 in 18-49, 1.4 in 25-54). Ranks #2 in the slot among ABC, CBS and NBC in every key measure except men 18-34, where it ties for #1. Will add significant viewership via time-shifting and VOD - last week's "Taken" grew +32% in 18-49 (0.79 to 1.04) and +1.3 million viewers overall (4.2 million to 5.5 million) going from L+SD to L+3 Nielsens

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," 2.4/7; and ABC's "Jimmy Kimmel Live," 1.6/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.



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