Oswald R. Viva Launches New Marketing Campaign for IT'S LONELY AT THE TOP!
Author and consultant Oswald R. Viva is launching a new marketing push for his guidebook to small business success, "It's Lonely at the Top!: A Practical Guide to Becoming a Better Leader of Your Small Company" (published by iUniverse).
Despite a bad economy, small businesses continue to operate every day across the U.S. According to Viva, what many small business owners lack, however, is the experience necessary to make the right decisions to thrive in today's competitive market. In his guidebook, Viva offers small business owners advice based on his more than 25 years of experience in management and consulting for companies large and small.
"As the owner and CEO of a small or midsized business, the success or failure of your operation begins and ends with you," Viva says.
Success doesn't just mean earning profits. To succeed, a leader must strive to improve the welfare of employees and stakeholders by envisioning and implementing strategic plans.
"It's Lonely at the Top" offers tips on motivating oneself to be the best CEO possible, creating a work culture that cultivates achievement, delegating and making employees accountable, and improving all aspects of an organization.
"It's Lonely at the Top!"
By Oswald R. Viva
Hardcover | 6 x 9 in | 332 pages | ISBN 9781462046553
Softcover | 6 x 9 in | 332 pages | ISBN 9781462046539
E-Book | 332 pages | ISBN 9781462046546
Available at Amazon and Barnes & Noble