Lulu Jr. and Crayola Help Make Children Published Authors

RALEIGH, NC - Lulu Jr., the division of Lulu that helps children become authors and artists, today announced that it has entered into a licensing agreement with Crayola to develop book-making kits for children ages four to 12. The kits will give children tools and inspiration to write stories and bring them to life as full-color hardcover or paperback books that are professionally printed and bound. The kits are designed to nurture children's creativity and help them build self-esteem while strengthening their communication skills. Each book-making kit will come with Crayola markers or colored pencils for the child to use in making their book.

"Our partnership with Crayola allows us to turn children's stories into books with the support of a beloved brand that parents have trusted for over 100 years," said Shawn Barber, vice president of product development at Lulu. "The Lulu Jr. team will work together with Crayola to spark creativity in children and inspire a new generation of authors."

Writing helps children learn to organize their thoughts and use language to communicate in a variety of ways while improving reading and comprehension skills. Providing children with the ability to express themselves through the written word at a young age opens myriad possibilities for self-expression, while simultaneously building confidence and self-assurance in their communication abilities.

"We are always looking for new ways to spark children's creativity and bring their imagination to life," said Warren Schorr, Crayola's vice president of licensing. "We're thrilled to partner with Lulu Jr. and help children create their unique stories through color."

Three co-branded book-making kits are scheduled to come to market in 2015.

About Lulu Jr.

Lulu Jr. allows children to become published authors while encouraging creativity, strengthening literacy and building self-esteem. The Lulu Jr. product line helps children realize their potential as authors and artists. Lulu Jr. supports teachers with education programs that give free tools to encourage the development of students' literacy. Lulu Jr.'s product line has been recognized by SheKnows Parents' Choice Awards, Oppenheim Toy Portfolio, Creative Child Magazine Toy of the Year, Academic's Choice Brain Toy Award and more for unique products that parents can trust to enrich their children's lives. For more information, please visit www.lulujr.com and follow us on Facebook. Lulu Jr. is a division of Lulu.com.

About Crayola

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.

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