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Kenneth J. Thurber, Ph.D. Wins Awards for Latest Book

Kenneth J. Thurber, Ph.D. Wins Awards for Latest Book

EDEN PRAIRIE, Minn., June 2, 2014 /PRNewswire/ After winning nine different awards on its initial release, Ken Thurber's new book Trends, Waves, Windows & Bubbles, has racked up two more book publishing awards. The National Indie ExcellenceBook Awards 2014 named Trends a winner in the categories of Reference and Technology. These latest wins brings the number of awards to eleven already in the book's first year of publication.

Just released in March by the Amazon best-selling author, Trends, Waves, Windows& Bubbles, talks about spotting and profiting from the opportunity a trend can create. Trends is the third (the first two were Big Wave Surfing and Do Not Invent Buggy Whips) in a series of books where Thurber examines why some products and companies succeed while others fail. It looks at how technology moves from research to products. How do ideas become inventions? How do inventions become products? And how does the average investor, product designer, company owner or layperson spot the trend and not the fad?

Thurber lays out the issues and creates the book in four parts. Each step or part builds upon the other. First stop is the trend. Is it your friend? Does it create a wave? Is the wave created by the trend a real product innovation? Next is the window. If it is a window how long will it remain open. And is it a real window of opportunity. Or is it about to close shut. Now you have a trend, which causes a wave, and to the keen observer, a window of opportunity. The problem is not that you see the opportunity but can you see or time the bubble? Are we into opportunity or just on the verge of crisis. Bubbles have proliferated recently from internet stocks to real estate. Each was an opportunity and each crashed as magnificently as it once rose. Money rushed in, many were crushed. Now you understand the title: Trends, Waves, Windows& Bubbles.

A short passage from the book explains the issues - "Trends exist in many forms. A trend may be as simple as some new fashion worn by teenagers. Or, it may be as complex as a new potential form of computing - quantum computing for example. Trends will form and they will grow. If successful they will spin out more trends and eventually some part of them will collapse and some will morph into other trends. The key is that such change will come sooner than you think and will probably take forms you have not thought about."

According to the author, "I've always been fascinated by the question - how do people innovate and how do you define innovation." To answer these and other questions about product launches both good and bad the author began to draw on his more than 40 years experience as an innovator, company creator and product developer to explore the issues of why some products, companies and trends succeed while others fail.


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