Babble Media Partners with Hyperion on Parenting E-Book Series
Hyperion and Disney Interactive's Babble.com, a leading parenting site dedicated to the "truth in parenting," announced today plans to publish an original ebook series that will feature crowd-sourced stories from real parents and that will address important issues for a new generation of connected and engaged parents. The first e-book in the series, PARENTING, UNCENSORED: STRAIGHT TALK FROM REAL MOMS AND DADS ON BREASTFEEDING, is set to debut on April 30, 2013, and a more all-encompassing guide to pregnancy and the early years of parenting will be released January 2014.
Each ebook in the series will include some of the best advice for parents from Babble editors and 10 personal, unfiltered stories from "real moms and dads." Rolling out topics sequentially, over the next several weeks Babble will provide readers with the opportunity to vote for their favorite posts from across the parent blogging Community within each subject category. Nomination pages are now live and located here http://www.babble.com/mom/best-of-blogs-campaign/ Babble will also cross promote on its Facebook page, driving users back to the site.
The announcement of the new partnership was made by Ellen Archer, President and Publisher of Hyperion. Of the deal, Archer said: "We're excited to be working with the top site for moms on a series of ebooks for today's plugged in generation. They are truly tapped into a Community of honest, unguarded parents with real, useful advice." Elisabeth Dyssegaard, Editor in Chief, negotiated the deal with Babble co-founder, Rufus Griscom.
Griscom said, "We are invested in building the individual brands of our bloggers, and see this ebook series as another opportunity for bloggers to expand their reach and brand."
Since its inception in 2006, Babble has become one of the most celebrated parenting sites on the web, named by Time Magazine as one of the 50 Best Websites of 2010 and by Forbes as one of the Top 100 Websites for Women. Its stable of bloggers contribute daily to parenting topics including pregnancy,?
childcare, health, food, family activities as well as lifestyle topics such as home, fashion and family products. As the premier blogging platform for a new generation of connected parents, Babble has created a vibrant Community of parents who support, encourage and celebrate the highs and lows of raising children.
About Disney Interactive
Disney Interactive, one of the world's largest creators of high-quality interactive entertainment across all platforms, is the part of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and family-focused content across all current and emerging digital media platforms. Disney Interactive produces and distributes a broad portfolio of content from Disney Interactive Games and Disney Interactive Media. Products and content released and operated by Disney Interactive include blockbuster mobile, social and console games, online virtual worlds, #1 kid's entertainment destination Disney.com and the #1 Family/Parenting portfolio on the Web. Disney Interactive is the interactive entertainment part of The Walt Disney Company (NYSE: DIS).
Founded in 1991, Hyperion publishes general-interest fiction and non-fiction hardcover, eBook, trade, and mass-market paperback titles. The company publishes about 80 combined hardcover, original eBooks, and paperbacks a year, and offers many of its titles as audio books. Hyperion is the adult trade book publishing unit of the Disney/ABC-Television Group, which is part of The Walt Disney Company.
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