With the Aladdin 10th Anniversary news lately and Wicked's recent 20th, I was curious if anyone had theories on what Hamilton might do for their 10th Anniversary, which will be next February. One of my initial thoughts was maybe a reunion concert/fundraiser, limited edition merchandise, or if it might just be a series of special performances or a Gala.
I'm sure the Public will do some type of fundraiser connected to Hamilton.
Lin's foundation and the Broadway show's producers will likely also want to capitalize on the show's anniversary in Summer 2025, as will the 2026 Tony Awards.
All these anniversary celebrations are well and good but we have to remember that it's not 10 years worth of performances due to that pesky little 18-month hiatus.
I'd love the NYT or someone to do a deep-dive of financial reporting...I bet the projections in Spring 2016 of where the numbers could be in 2024 are quite a bit lower than anticipated, due to the pandemic + the softening of interest in the show's national companies + the decrease in Broadway ticket costs. Not that it's doing BADLY by any means!
The idea of a cast reunion also isn't a rarity for this show: We've seen Lin & Leslie hug it out on opening nights and at Q&A's, a bunch of them went to Puerto Rico multiple times, they've done political fundraisers, and some of these folks have worked together in the intervening years. It's publicly speaking, a fairly tight knit group.
The financial performance may also be such that Jeffrey Seller doesn't want to drop half a million on a lavish party. A show hitting 10 years is impressive, but not nearly as impressive as 15 or 20 years. At that point it'll be the 16th or 17th longest running Broadway show (hovering around Grease and 42nd Street, and behind Aladdin)
Lin posted an Instagram story this week saying the Hamilton cast recording has now spent 400 weeks at number 1 of the Billboard cast album list (not consecutive).