VIDEO: 'RIHANNA' For BALMAIN Campaign Spring 2014

From: Fashion Channel

"RIHANNA" For Balmain Campaign Spring 2014 by Fashion Channel Rihanna is the new protagonist of Balmain's Spring/Sumner 2014 campaign, that was shot in New Y...

About Balmain:

The name Pierre Balmain stands for a unique concept of elegance, a clientele of royalty and film stars, and a fashion hallmark recognized throughout the world. Vogue declared that "eventful skirts" were his speciality; they were often embellished with embroidered motifs such as leaves, cherries or scrolls. Balmain's full-skirted silhouette was part of the new post-war luxury. His dresses were always carefully constructed. Signature details included drapery or a bow across the shoulders and fur hoods, muffs or trims.

Balmain designed personal wardrobes for numerous international stars, including Brigitte Bardot, Marlene Dietrich, and Katherine Hepburn - to name just a few. In addition Her Majesty Queen Sirikit of Thailand chose him to be her personal couturier.

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