Photo Coverage: Kate Moss for Stuart Weitzman
By: Jennifer Diamond Jun. 29, 2013
Susan Duffy, the chief marketing officer of Stuart Weitzman, hired David Lipman, managing partner and chief creative officer of his namesake advertising firm, two years ago. That's when the idea for a film starring Kate Moss was born. "Five, 10 years ago, before we knew about Stuart Weitzman and about this film, we had this idea for a film with Kate Moss strutting to 'These Boots Were Made for Walkin'.' We just didn't know where we would ever use it."
And now the day has come with Moss strutting down a London street, on a typically gray afternoon, in thigh-high gray suede boots, an Afghan fur coat and not much else for a film that is being directed by Balthazar Klarwein, a former Mario Testino protégé. In the film, shot in black and white, like the campaign, Moss is in the back of a Rolls-Royce that is stuck in thick London traffic. Late for her appointment, Moss steps from the car and makes her way on foot and encounters various London archetypes on her way. They all make a point to look at her - but more importantly - her boots. "Using Kate is a major investment for us," said Duffy. "Everything else in the digital activation [of the campaign] is big dollars. But now is the time to do it. We have a lot of traction. For the first part of the year we had success in quite a difficult economy.""The look is all about miniskirts and big furry coats, lots of texture," said Moss of the look for the film, which will be used to support the still campaign, which was shot by Testino.
Kate Moss on the Stuart Weitzman film shoot, directed by Balthazar Klarwein. Photo By Courtesy of Stuart Weitzman
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