PACIFIC RIM Seizing 60% of Fandango's Weekend Sales

By: Jul. 11, 2013
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According to Fandango, the nation's leading moviegoing destination, the highly-anticipated robots vs. monsters epic, "Pacific Rim," is the number one movie fans want to see this weekend -- scoring a sizable 90 out of 100 points on the company's Fanticipation buzz indicator. Runners-up were "Despicable Me 2," scoring an 87 in its second weekend, and Adam Sandler's summertime comedy, "Grown Ups 2" with 85 points.

"Pacific Rim" is grabbing 60% of Fandango's advance sales for this weekend, and currently outselling another apocalyptic summertime spectacle, "World War Z," at the same point in that film's pre-sales cycle.

"The strong online and mobile ticket sales for 'Pacific Rim' are impressive for an original film," says Paul Yanover, President of Fandango. "It's really exciting to see the movie build momentum and add to the summer season."

Based on a survey of more than 1,000 "Pacific Rim" ticket purchasers on Fandango:
· 86% said the positive online and mobile buzz for the film influenced their decision to buy a ticket
· 81% are fans of giant monster movies
· 64% claimed they are fans of "Pacific Rim" director Guillermo Del Toro.

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement.



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