New Comedy HOW TO LIVE WITH YOUR PARENTS Delivers Strong Ratings for ABC

By: Apr. 11, 2013
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Wednesday's #1 TV show for the 2nd week in a row, ABC's Modern Family outperformed Fox's American Idol on the night by 19% in Adults 18-49, now beating or tying Idol on each of its last 4 originals. Out of Modern, How to Live With Your Parents (For the Rest of Your Life) continued to deliver improved lead-in retention for ABC at 9:30pm and held a promising 86% of its week-ago debut rating.

At 8pm against Idol and Survivor, ABC's The Middle was up week to week in Total Viewers (+3%) and held 100% of its Adult 18-49 rating, drawing its biggest overall audience and matching its best young adult number since February 27, 2013. The Middle was also up over its year-ago telecast by 4% in viewers.

With solid retention of its lead-in at 8:30pm, ABC's Suburgatory held nearly all of its week-ago time-period premiere with Total Viewers (97%) and Adults 18-49 (94%). Suburgatory took second in its slot with Women 18-34, beating the second half-hour of CBS' Survivor.

Growing over its Adult 18-49 lead-in at 9pm (+124%), ABC's Modern Family won its half-hour by 15% over American Idol and defeated its nearest scripted competition in the slot by 31% (CBS' Criminal Minds).

With improved lead-in retention over the Net's season averages in the 9:30pm half hour (original to original) in viewers (72% vs. 62%) and young adults (66% vs. 60%), ABC's How to Live With Your Parents held strong with its week-ago debut telecast in Total Viewers (87%), Adults 18-49 (86%), Men 18-34 (93%) and Men 18-49 (95%). On its second week, How to Live With Your Parents was up 6% over the series debut of Don't Trust the B---- in Apt 23 on the same night last year in Total Viewers.

Posting its 2nd straight telecast of growth during the 10 o'clock hour, ABC's Nashville was up week to week in viewers (+9%) and young adults (+6%), hitting its best numbers since January - since 1/16/13 and 1/23/13, respectively. Delivering among the biggest increases in TV playback this season, Nashville's Adult 18-49 rating for originals spikes 63% on average (going from a 1.9 in L+SD to a 3.1 rating in L+7), making it one of the Top 10 biggest percentage gainers on broadcast television this season and ties Revolution as the top freshman gainer.



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