Jennifer Lopez Launches 20th Fragrance

Jennifer Lopez announced her latest fragrance - JLove - that will hit Kohl's beauty counters this October.

"When I did my first fragrance, Glow, I didn't really think much beyond making it the best, most beautiful fragrance ever created," said Lopez, who is widely credited from bringing the celebrity fragrance market out of the Eighties and into a viable and legitimate moneymaker in 2002 with Glow. "We did beautiful things with that fragrance, and I fell in love with the business."

And with her fragrance licensee, Coty. "They've been one of my greatest partners as far as business goes," said Lopez, "and I think it's because we understand each other. They understand my brand and they understand who I am. They've let me creatively drive what the product is going to become eventually. They've really let it come from me, and then they take it to the next level. I think that's what a great partnership is - understanding each other and letting everybody use their strengths."

Lopez cites love as a big inspiration for this latest fragrance, her twentieth to be exact. "With number 20, it's a landmark," she said. "I asked myself, 'Who am I and what do I encompass?' My message has always been love, whether it's my music or my movies or whatever. It's such a big part of who I am. We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word."

Lopez created the fruity floral citrus with Firmenich's Honorine Blanc. It has top notes of white raspberry, frozen pineapple, pink grapefruit and tangerine; a heart of coconut orchid, water lily and Tahitian tiare, and a drydown of vanilla sorbet, white wood and skin musk.

"With every fragrance [I do] it's different," said Lopez of the development process. "Sometimes I'll have an idea and be all, 'Oh, I love this, the way a plant in my backyard smells and how the woods smell, after it's been raining,' and I'll give them those types of ideas. With this one, we created a scent that's glamorous and kind of sexy at the same time."

A 1-oz. eau de parfum will retail for $39, while a 1.7-oz. will sellf for $49.