Christopher Massimine Named New Producing Director of National Yiddish Theatre Folksbiene
At age 27, Christopher Massimine is the youngest theater executive to oversee the production activities within a major multi-million dollar theatrical organization. Previously holding the position of Marketing Communications Director at The National Yiddish Theatre - Folksbiene, he has now assumed the role as Producing Director where he will act as Supervising Producer on Folksbiene's forthcoming musical production LIES MY FATHER TOLD ME, a critical success in Canada making its American debut at Baruch Performing Arts Center on November 10 and running through December 15.
Based on the works of Ted Allan and the Academy-Award-winning, Golden-Globe-winning film of the same name, LIES MY FATHER TOLD ME is scored with lyrics by up-and-coming Canadian composer/lyricist Elan Kunin with the book adapted for the stage by Folksbiene's Executive Director Bryna Wasserman, who also serves as the show's director. Music Direction is by music theater veteran Michael Larsen, Choreography by Merete Muenter, and Music Supervision by Folksbiene Artistic Direction Zalmen Mlotek,
The Folksbiene's largest undertaking, this new musical, ambitious for the Off Broadway stage, entails a cast of 17, Orchestra of 7, revolving multi-level set, properties list of over 13 pages, and a full-team of unseen off stage production affiliates. Massimine will be charged with overseeing the bottom line, marketing/advertising, strategic media and corporate sponsorship, and running the day-to-day operational administration of the production.
"His creativity and ingenuity is through the roof", says Wasserman. "Having this up-and-coming talent serve as our Producing Director is truly exciting, especially as we close in on our 2015 Centenary Celebration. The thoughtful energy Chris brings to the table is fully complimented by his drive to succeed. Once a direction is chosen, he immediately moves on it tactfully and does not call it a day until the job is done. I couldn't be happy to have him helm this monumental production."
Though young, the producer is a veteran of the Broadway and Off Broadway stage having worked in management capacities including, but not limited to, Wishful Drinking, 700 SUNDAYS, THE SENSUAL WOMAN, EVERYDAY RAPTURE, WEST SIDE STORY, THE SAFARI PARTY, AUGUST: OSAGE COUNTY. His producing credits range from award-winning Festival productions, such as the 2011 FringeNYC hit THE DAY THE SKY TURNED BLACK, to regional enhancements like Barter Theatre's CIVIL WAR VOICES, one of the highest-grossing productions in the theater's history, to Off Broadway's Highline Ballroom concert of HEDWIG AND THE ANGRY INCH, and Andrew Lippa's WELCOME TO THE WORLD at The Players Theatre. As a musical theater creator, his musical (book, lyrics, and music) LOVERS appeared Off Broadway at the Beckett Theater in the summer of 2010, produced by Ruben Brache and Jason Goldstein.
In marketing and business development, outside the scope of theater, Massimine's past experiences include work with performance artists, such as Jason Mraz (Massimine oversaw Mraz's 2008 radio campaign of re-release hit the single "I'm Yours", which holds the air record for longest top-chart radio play in history), to developing high-impact exposure national retail campaigns such as for Swimwear Designer Caitlin Kelly, to consulting with mega-companies such as ZeniMax Media, where he was a top specialist on the Social Media campaign of Capcom's Resident Evil 6.
Previous to his work with The Folksbiene, Massimine was Marketing Director at The Flea Theater, where he oversaw the highly-successful marketing campaign for Sean Graney's THESE SEVEN SICKNESSES, Director of Programs and Administration for the producing organization Theater Resources Unimited, and Operations Manager at Origin Theatre.