ABC's RISING STAR Launches Instagram Campaign

"Rising Star," the groundbreaking singing competition which opens the gate to a new era in reality entertainment, today announced an Instagram campaign to make the audition process simple, fun and fast through 15 second or less Instagram video auditions. Aspiring solos, duos, and vocal groups (up to 5 members), from all music genres, can submit audition videos via Instagram Direct beginning today, March 25, 2014. "Rising Star" premieres SUNDAY, JUNE 22 (9:00-11:00 p.m. ET/PT) on ABC.

To submit an Instagram video submission:

1) Follow RisingStarABC on Instagram

2) Use Instagram Direct to send a 15 second or less audition video

3) Include your e-mail address in the caption of the video. Contestants must be 16 years old to participate.

Singers are encouraged to visit www.abc.com/risingstar to find information on the nationwide in-person auditions and for more information on the audition process. Through the website, singers can register to audition in person, audition online or nominate a friend or family member to audition. Nationwide in-person auditions begin Saturday, March 29th.

"Rising Star" completely reinvents the traditional singing competition as--for the first time ever--the audience has the final say in real time. The show follows a group of aspiring singers as they perform live. During the performances, viewers vote in real time via an App to determine if the singer will advance in the competition. If the voting reaches a certain threshold, the performer moves on. In addition, the performer can see how the voting is going throughout the performance, so the feedback is immediate and dramatic.

"Rising Star" is from Keshet DCP, the joint venture between Keshet International (KI), the global distribution and production arm of Keshet Media Group, and DC Media, the parent company of dick clark productions (dcp).