ABC's GOOD MORNING AMERICA Hits 4-Week High in Adults 25-54

By: Jun. 23, 2016
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ABC News' "Good Morning America" stood as the morning's No. 1 newscast in Total Viewers (4.742 million) for the week of June 13, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" beat NBC's "Today" (4.410 million) by 332,000.

"GMA" turned in across-the-board gains from the previous week (4.560 million, 1.422 million and 1.050 million, respectively, for w/o 6/6/16): Total Viewers (+4%), Adults 25-54 (+11%) and Adults 18-49 (+10%), hitting a 4-week high in the key adult news demo - since w/o 5/16/16.

Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 233,000 (4.915 million vs. 4.682 million), taking the top spot at this point of the season for the 4th consecutive year.

During the week, "GMA" led "CBS This Morning" in Total Viewers (+34%/+1.205 million), Adults 25-54 (+53%/+548,000) and Adults 18-49 (+62%/+442,000).

WEEK OF 6/13/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,742,000 1.3/12; 1,584,000 0.9/10; 1,158,000 3.5/14
TODAY 4,410,000 1.4/12; 1,676,000 1.0/11; 1,230,000 3.2/13
CBS THIS MORNING 3,537,000 0.9/ 8; 1,036,000 0.6/ 6; 716,000 2.6/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 6/13/16, 6/6/16 and 6/15/15. Most Current: 2015-2016 Season (9/21/15 - 6/19/16) and 2014-2015 Season (9/22/14 - 6/21/15). All averages are based on regular telecasts.



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