ONCE Cast Joins KIDS WEEK Festivities Today

Tony and Grammy Award-winning, smash hit musical Once joins more than 30 shows offering Kids Week tickets and activities announced at www.kidsweek.co.uk (one child goes free with each paying adult, and up to two more go half-price)

Once, which arrived in London to sensational reviews, is based on the much-loved Oscar-winning film and is an extraordinary, original and irresistibly joyous celebration of love, friendship and music.

When an Irish busker and a Czech girl meet through a shared love of music, their songwriting sparks a deep connection and a tender, longing romance that neither of them could have expected. Winner of 8 Tony Awards in 2012, including Best New Musical, and a 2013 Grammy Award, this unique stage adaptation takes you right to the heart of the action in a rapturous production.

The Kids Week activity for Once takes place at The Phoenix Theatre today 6 August from 3.30pm-5pm (ages 15/16) and is an opportunity to work with the cast & creatives on some of the scenes, movement and music. Participants are encouraged to bring a musical instrument.

Tickets for the annual London theatre initiative, Kids Week (www.kidsweek.co.uk), are on sale with the exciting line-up of more than 30 shows offering free tickets and activities for children & families 1 - 31 August 2013.

All offers are subject to availability for specific performances (especially at weekends). Shows on offer may change throughout the promotion. The offer does not apply to tickets already booked and cannot be used with any other offer. Maximum 8 tickets per transaction.

Now in its 16th year and run by the Society of London Theatre (SOLT), Kids Week is all about encouraging young people to experience the magic of live theatre.During Kids Week a child aged 16 or under can go free to participating shows when accompanied by an adult paying full price. Up to two extra children's tickets may also be purchased at half price.

Kids Week also has a fantastic range of free activities and events, many new ones and others back by popular demand! Lucky children can try their hand at ballet with Billy Elliot or tap dance with Top Hat and learn classic pop songs with the cast of Let It Be and Jersey Boys. Little ones can enjoy pre-historic puppetry withDinosaur Zoo and, for older children who are feeling brave, there's the opportunity to take part in an interactive workshop to explore the classic ghost story The Woman In Black.

Tickets for Kids Week, which runs for the whole of August, can be booked via www.kidsweek.co.uk and by telephone 0844 248 5151 supported by Ticketmaster with no booking or postage fees.

For the latest Kids Week news and conversation, join over 21,000 Kids Week fans on social media: