Signature Theatre Holds Mobile Lottery for FREAKY FRIDAY Musical
Signature Theatre announced its partnership with TodayTix, the free mobile app that provides on-demand access to last-minute theater tickets, to launch a mobile lottery offering exclusive $25 tickets for every evening performance of Signature Theatre's world premiere production of Disney's Freaky Friday.
The new mobile Lottery ticketing program kicked off with the first preview on Tuesday, October 3rd, offering theatergoers a chance to win $25 Main Orchestra seats to that night's performance of Signature Theatre's highly anticipated world premiere.
Disney's Freaky Friday, a new musical based on the celebrated novel by Mary Rodgers and the hit Disney films, is a hilarious, contemporary update of an American classic in which a mother and daughter really see what it is to be a family and experience each other's lives first-hand, if only for a day. This world premiere musical is written by the Pulitzer Prize and Tony Award-winning team of Tom Kitt & Brian Yorkey, with a book by Bridget Carpenter (TV's Parenthood and FridayNight Lights). Freaky Friday runs through Sunday, November 20. More information about the production can be found at SigTheatre.org.
In order to gain access to the $25 lottery tickets for performances of Disney's Freaky Friday at Signature Theatre, ticket buyers must download the TodayTix app and enter the lottery daily beginning at 12am EST on the day of the performance. Winners will be selected daily and notified via push notification and email 3-5 hours prior to curtain at which point they can claim and purchase their tickets in-app. Customers can pick up their tickets at the Signature Theatre box office starting 30 minutes prior to curtain.
"We're thrilled to partner with Signature Theatre to offer $25 mobile Lottery tickets to Disney's Freaky Friday," said Brian Fenty, co-founder and Executive Chairman at TodayTix. "Between Signature Theatre's Tony Award-winning programming and Disney's industry-leading contributions to musical theater, it's a huge honor to utilize TodayTix's technology to connect new audiences to this exciting world premiere."
For more information about the partnership or how to enter to win Lottery tickets to Disney's Freaky Friday performances, visit www.todaytix.com/us/washington-dc/lottery/disneys-freaky-friday.
Recipient of the Regional Theatre Tony Award, Signature Theatre is a non-profit professional theater company in Arlington, Virginia dedicated to producing contemporary musicals and plays, reinventing classic musicals, and developing new work. Under the leadership of co-founder and Artistic Director Eric Schaeffer and Managing Director Maggie Boland, Signature has presented 44 world premiere productions and is renowned for combining Broadway-quality productions with intimate playing spaces. Since its founding in 1989, Signature has won 94 Helen Hayes Awards for excellence in the Washington, DC region's professional theater and has been honored with 368 nominations. Learn more at SigTheatre.org.
TodayTix is the first and only free mobile app for iOS and Android that provides access to the best prices on last minute theater tickets, booked same-day or within a week's time. Operating in the world's most iconic theater markets, TodayTix secures the best discounted and full price tickets available for the hottest shows in Washington DC, New York City, London's West End, the San Francisco Bay Area, Los Angeles, Chicago, Boston, Philadelphia, and Connecticut. Life-long friends and Broadway producers Merritt Baer and Brian Fenty launched TodayTix in New York City in December 2013. The company now has partnerships with more than 250 theater institutions globally including (but are not limited to:) Signature Theatre, Arena Stage, Woolly Mammoth Theatre Company, Ford's Theatre, Studio Theatre, Shakespeare Theatre,The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, Manhattan Theatre Club, The Metropolitan Opera, BAM, Nimax, Really Useful Theatres, Kenneth Branagh Theatre Company, Royal Court, Goodman Theatre, Lyric Opera, SHN, American Conservatory Theater, Geffen Playhouse, Center Theatre Group, The Wallis Annenberg Center for the Performing Arts, LA Opera, and more. TodayTix has also launched daily mobile lotteries for Broadway's Fun Home and Cirque du Soleil Paramour, and The Public Theater's Hamilton, Free First Previews initiative with Ford's Theatre, and mobile Rush with Mosaic Theatre Company. To learn more, visit www.todaytix.com or download TodayTix for iOS, Android and Amazon devices.