Panto Day, Set for Dec 7, Launches 'I Love #Panto Because...' Campaign

Panto Day 2013: Saturday 7th December marks Panto Day's third anniversary. Originally an experiment to see whether #panto could trend on Twitter, Panto Day has since gone on to become a major event in Pantoland's diary. Last year's Panto Day celebrations saw official Panto Day hashtag '#panto' reach over 1.5 million Twitter users, with the Panto Advice Page and 'Day in the Life of Pantoland' bloggers and live-tweeters proving popular with panto passionistas around the world.

2013 sees Panto Day add YouTube to its social media celebrations with new campaign "I love #panto because..." Panto passionistas, casts, crews and companies are being encouraged to get creative and film a short video sharing their panto love with the world before uploading it to YouTube, tweeting it and posting it on Facebook.

To be featured in Panto Day's official YouTube channel play list at www.youtube.com/celebratepanto, videos should be titled "I love #panto because..." / "We love #panto because..." and be uploaded to YouTube before Saturday 7th December.

Panto Day Co-ordinator Simon Sladen said: "We are really looking forward to finding out exactly what it is that people love about this great British art form. Will it be the Dame and her outlandish frocks? Shouting 'It's Behind You!' during the Ghost Gag? Or participating in a centuries old tradition with friends and family? Pantomime has always embraced the latest technology and in our third year, it seems only fitting we should embrace YouTube to share the joys of pantomime with the world."

*Panto Day 2013 will be celebrated on Saturday 7th December. Panto Day's official website can be found at www.celebratepanto.co.uk. Panto Day's Facebook page can be found at: www.facebook.com/celebratepanto. Panto Day's YouTube profile can be found at: www.youtube.com/celebratepanto. You can follow the latest Panto Day news on Twitter @Panto_Day.