5th Avenue Theatre Launches Friday Night Mobile Lottery

With tickets to The 5th Avenue Theatre's highly-anticipated holiday production of Disney's The Little Mermaid (November 23 - December 31, 2016) in high demand, the nation's leading developer of musical theater is working to increase accessibility to affordable tickets for arts buyers, now and throughout the 2016/17 season.

That's why, starting with The Little Mermaid, The 5th Avenue Theatre is partnering with TodayTix-a free mobile app that provides on-demand access to theater tickets-to launch an exclusive mobile lottery offering $25 tickets weekly on Friday evenings all season long.

While The 5th has offered day-of rush tickets at a discounted price for many of its productions, it has not traditionally offered a lottery system for audiences. Lottery ticketing typically requires customers to arrive in-person at the Box Office one to two hours before a show to enter for same-day discounted tickets. By leveraging TodayTix's mobile lottery ticketing technology, guests can enter to win lottery tickets directly through the TodayTix app.

The TodayTix mobile lottery program in Seattle will kick off with the first Friday performance of Disney's The Little Mermaid on November 25 and carry on throughout the December run of the show. As the 2016/17 season continues, The 5th and TodayTix will offer $25 lottery tickets to Friday night performances of The Pajama Game (Feb 9 - March 5), Murder For Two-a co-production with ACT (March 25 - June 11), The Secret Garden (April 14 - May 6), and Romy and Michele's High School Reunion (June 8 - July 2). The lottery system does not currently apply to the touring Broadway production of Fun Home (July 10-30) or to special events such as Sing-a-Long-a Sound of Music (January 6-8).

"We're thrilled to launch in Seattle with this exciting collaboration with The 5th Avenue Theatre," said Brian Fenty, co-founder and chairman of the board at TodayTix. "The 5th Avenue Theatre is a national leader in innovative arts programming and we are glad to work together to broaden access to their incredible productions."

In order to gain access to the $25 Friday night lottery tickets, ticket buyers must download the TodayTix app and may enter the lottery daily beginning each Saturday at 12am. Winners will be selected weekly and notified via push notification and email 2-4 hours prior to curtain, at which point they can claim and purchase their tickets in-app. Customers can pick up their tickets at The 5th Avenue Theatre Box Office starting 30 minutes prior to the performance.

Disney's The Little Mermaid

Previews Begin: Wednesday, November 23, 2016

Opening Night: Thursday, December 1 (press night)

Closing Performance: Saturday, December 31, 2016

Times: Tuesdays & Wednesdays - 7:30 PM; Thursdays & Fridays - 8:00 PM; Saturdays - 2:00 PM & 8:00 PM; Sundays - 1:30 PM & 7:00 PM; Added weekday matinees are at 1:30 PM on December 22, 23, 28 and 30.

There are no performances on December 25. There are no evening performances on December 24 or December 31.

At The 5th Avenue Theatre (1308 5th Avenue, Seattle)

Regularly-priced tickets (starting at $36) may be purchased at www.5thavenue.org or by calling the Box Office at (206) 625-1900.

Please note: For the production of Disney's the Little Mermaid, The 5th Avenue Theatre has recently updated its rush ticket policy, offering 50% off tickets for students, guests under the age of 25, arts employees, and members of the United States military. Rush tickets may be purchased in-person only, two hours prior to curtain. Limit two tickets per valid ID.

TodayTix is the first and only free mobile app for iOS and Android that provides access to the best prices on last minute theater tickets, booked same-day or within a week's time. Operating in the world's most iconic theater markets, TodayTix secures the best discounted and full price tickets available for the hottest shows in New York City, London's West End, the San Francisco Bay Area, Los Angeles, Washington DC, Chicago, Boston, Connecticut, Philadelphia and Seattle. Life-long friends and Broadway producers Merritt Baer and Brian Fenty launched TodayTix in New York City in December 2013. The company now has partnerships with more than 250 theater institutions globally including (but are not limited to:) The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, Manhattan Theatre Club, The Metropolitan Opera, Kenneth Branagh Theatre Company, Royal Court, Goodman Theatre, Lyric Opera, SHN, American Conservatory Theater, Geffen Playhouse, Center Theatre Group, Arena Stage, Woolly Mammoth Theatre Company, A.R.T., Hartford Stage, The 5th Avenue Theatre, Seattle Children's Theatre, Teatro Zinzanni, Pacific Northwest Ballet and Seattle Repertory Theatre.

TodayTix has also launched daily mobile lotteries for Broadway's Fun Home and Cirque du Soleil Paramour, The Public Theater's Hamilton, Free First Previews initiative and Shakespeare in the Park, and The West End's Kinky Boots. TodayTix has most recently partnered with MTC on their Broadway production of Heisenberg, Second Stage on their production of Dear Evan Hansen, LA Opera for their 16-17 season, and Joffrey Ballet for their 16-17 season. To learn more, please visit www.todaytix.com or download TodayTix for iOS, Android and Amazon devices.

The nonprofit 5th Avenue Theatre is acclaimed as one of the nation's leading musical theater companies and is especially renowned for its production and development of new works. Since 2001, the Seattle-based company has produced 17 new musicals. To date, nine (including the sensational hit Disney's Aladdin) have moved on to Broadway premieres, earning a combined 15 Tony Awards, including two for Best Musical (Hairspray and Memphis). The 5th Avenue Theatre is also known for its world class, critically acclaimed productions of musicals chosen from both the contemporary canon and the Golden Age of Broadway.

Unique in its Chinese-inspired design, this exquisite theater opened in 1926 as a venue for vaudeville and film. Today, under the leadership of Executive Producer and Artistic Director David Armstrong, Managing Director Bernadine C. Griffin and Producing Artistic Director Bill Berry, this nonprofit theater company attracts an annual attendance of more than 300,000, including over 20,000 subscribers - one of the largest theater subscriptions in North America.

In addition to its main stage productions, The 5th Avenue Theatre is also committed to encouraging the next generation of theatergoers through its extensive educational outreach programs that serve over 83,000 youth each year. For more information about The 5th Avenue Theatre, its season and its programs, visit www.5thavenue.org.



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