THE WIZ LIVE Announces Partnership with Reddi-Wip
by Tyler Peterson
- Nov 30, 2015
NBCUniversal today announced that Reddi-wip will partner with NBC's live television production of the hit Broadway musical "The Wiz Live," set for December 3rd (8:00PM EST). The partnership is an extension of Reddi-wip's "Share the Joy" program aiming to help people experience more joy every day, and, in this case, the joy of music. The campaign also will feature contextually relevant branded content that reflects that mission, and is also an example of how NBC uses its unique storytelling capabilities to impact communities through the power of entertainment.
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