USA to Celebrate Second Season Premiere of SUITS
by Caryn Robbins
- May 24, 2012
USA Network and MR PORTER.COM, the premier online global retail destination for men's style, present SUITS & STYLE, a fashion and lifestyle collaboration celebrating the return of the second season of the hit original series SUITS.
USA to Kick Off Summer With New Digital Campaigns
by Caryn Robbins
- May 17, 2012
A pioneer in the Social TV space, USA is cementing its commitment by launching an unprecedented number of digital campaigns this summer in support of its slate of summer original premieres.
USA Network Empowers 'White Collar' Fans to Vote on Main Title Sequence
by Lauren Wolman
- Jul 7, 2011
Change is hard. Just ask Neal Caffrey. Following an enormous outpouring of feedback from fans and viewers when a new WHITE COLLAR main title sequence debuted during season three, USA Network and the series producers have created a poll to give viewers the opportunity to vote on whether to keep the new sequence or revert back to the previous version.
USA Creates Storytelling Initiative for 'Covert Affairs'
by Kelsey Denette
- Jun 2, 2011
USA Network today announced the launch of the COVERT AFFAIRS Tweetcast: Mission Budapest, an interactive, multiplatform digital narrative designed to enrich the Covert Affairs audience experience and offer fans an exclusive, expanded look into the inner workings of the CIA.
STAGE TUBE: Lily Rabe Wins Cultural Trailblazer Award
by Nicole Rosky
- Mar 9, 2011
THE MERCHANT OF VENICE's Lily Rabe was recipient of USA Network's Character Approved: Cultural Trailblazers Award. The Awards pay tribute to the visionaries and real 'characters' from a cross-section of creative disciplines who are changing the face of American culture. USA Network created the awards to provide a national platform for important cultural influencers and to encourage a collective dialogue around their ideas. USA chose to bestow this year's honorees with the Network's 'character seal of approval' based on their cultural impact, legacy and persona. These exceptional pioneers are making progressive changes in their field through innovation, creativity and a willingness to break the mold. Watch a clip of the special below!
Lily Rabe Receives Character Approved 'Cultural Trailblazer' Award for THE MERCHANT OF VENICE
by Nicole Rosky
- Feb 23, 2011
THE MERCHANT OF VENICE's Lily Rabe has been announced as as recipient of USA Network's Character Approved: Cultural Trailblazers Award. The Awards pay tribute to the visionaries and real 'characters' from a cross-section of creative disciplines who are changing the face of American culture. USA Network created the awards to provide a national platform for important cultural influencers and to encourage a collective dialogue around their ideas. USA chose to bestow this year's honorees with the Network's 'character seal of approval' based on their cultural impact, legacy and persona. These exceptional pioneers are making progressive changes in their field through innovation, creativity and a willingness to break the mold.
USA Announces Character Approved Influencers of 2010
by Nicole Rosky
- Dec 15, 2010
USA Network's Character Approved Blog (characterblog.com) has chosen Lady Gaga, Alexander McQueen, Foursquare, Food Trucks, eBooks and the feature film The Social Network among many others as some of the biggest cultural influencers, trends and ideas of 2010. Each of the eleven experts who contribute weekly updates to the blog handpicked ten people, places and/or things that have had the greatest impact in 2010 across architecture, art, design, fashion, film, food, music, social good, technology, theatre, and writing. The lists also include events whose effects reach far beyond their designated category, such as the freeing of Aung San Suu Kyi, the introduction of the text 'Haiti' campaign, the release of the documentary Waiting For Superman and the success of the nonprofit Making It Right New Orleans. The year-end content was announced today by Alexandra Shapiro, USA's senior vice president, brand strategy and digital.
PSYCH Embarks on College Tour, 10/25
by BWW
News Desk
- Oct 25, 2010
USA Network's hit series PSYCH will embark on a 10-city college campus tour starting Monday, October 25 at The University of Florida in Gainesville. The ten campuses will be overloaded with PSYCH themed activities, including an advanced sneak peek of the show's fall season premiere, 'Extradition II: The Actual Extradition Part,' which premieres on USA Wednesday, November 10 at 10/9c. USA Wednesday, November 10 at 10/9c.
PSYCH Embarks on College Tour, 10/25
by Nicole Rosky
- Oct 21, 2010
USA Network's hit series PSYCH will embark on a 10-city college campus tour starting Monday, October 25 at The University of Florida in Gainesville. The ten campuses will be overloaded with PSYCH themed activities, including an advanced sneak peek of the show's fall season premiere, 'Extradition II: The Actual Extradition Part,' which premieres on USA Wednesday, November 10 at 10/9c. USA Wednesday, November 10 at 10/9c.
USA Network Launches 'Character Approved' Blog, Now Online
by Nicolas Coburn
- Jul 20, 2010
USA Network is expanding the scope of its CHARACTER APPROVED multimedia brand campaign with the digital launch of the new CHARACTER APPROVED BLOG, which will celebrate the people, places and ideas that are making a mark on the American cultural landscape. Inspired by USA's Characters Welcome brand and building on the success of the second annual Character Approved Awards held in February, the blog initiative is dedicated to identifying the trailblazers, innovations and ideas that are deserving of the USA Network 'character seal of approval.' Ten leading writers in Art, Architecture, Design, Fashion, Film/TV, Food, Music, Social Good/Giving, Technology and Writing will contribute weekly CHARACTER APPROVED updates that will create a unique digital platform through which people can learn, share and voice their opinions 24/7, 365 days per year about the latest and greatest in cultural trends. The site can be accessed at www.characterblog.com and will be syndicated to third parties via RSS feeds, Facebook, Twitter and more. The announcement was made today by Alexandra Shapiro, USA's senior vice president, brand strategy and digital.
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