The Mayfair Hotel's Grand Opening Draws Capacity Crowd From Los Angeles Art Community

The newly re-opened The Mayfair Hotel has become one of the hottest new destinations to Los Angeles downtown after a packed grand opening this past weekend. Among the packed to the capacity crowd were many of the exhibiting artists such as Stephen Vanasco, Chaz, Cryptic, Herbie Fletcher and Risk, as well as musicians and hip-hop royalty like The Alchemist, DJ Muggs, Mickey Avalon, Landon McNamara, and hip-hop veteran Everlast who was also in attendance for the grand opening.

"We've put in a lot of hard work over the past two years with the staff at the Mayfair to make this a world-class destination for music, art, and accommodations," said Kevin Zinger. "We were overwhelmed by the response from our grand opening and that everyone rallied around us to help support this new home for the artistic community."

"You see art everywhere now in LA which is great. But we are building a home for artists. LA needs that," commented RISK.

The Mayfair Hotel officially re-launched this past weekend after a multi-million dollar renovation with all-new world-class accommodations that have been carefully paired with a handpicked collection of art, music and entertainment. The Mayfair Hotel was artistically curated by Kelly "RISK" Graval along with Kevin Zinger, Brian Greif and Ivory Daniel of Regime 72, who hand-picked all the artists to design the artwork that is showcased on each of the hotel floors. Regime 72 also helped put together the hotel's creative programming, which recalls the glamorous heydays of the 1920's, while also offering visitors an intimate view into the DNA of the city of Los Angeles. All the activations simultaneously highlight the history of The Mayfair and its newly minted social venues, including the M Bar, Library Bar, the Garden Gallery and the Ballroom.

The Mayfair Hotel is a celebration and rejuvenation of the best of Los Angeles while creating a space for everyone in the Arts community.

With a career spanning 30 years, RISK has been synonymous with the Los Angeles art scene for decades and has solidified his place in history as a world-renowned fine artist. RISK's art spans the spectrum of everything from renowned clothing brands and canvas pieces, to massive public murals that breathe life into their communities. Artists such as the Red Hot Chili Peppers, Ice Cube, Bad Religion and the legendary Michael Jackson have featured RISK's art in their music videos. RISK has also worked with some of the most notable music festivals, musicians, and events around the globe, including Coachella, the MTV Music Awards, Sunset Strip Music Festival, The Doors and of course his high-profile collaboration with Aerosmith. In 2017 RISK was received one of the highest honors and was Knighted in Italy at San Silvestro al Quirinale a church designed and built by Michael Angelo.

Now as The Mayfair's artist-in-residence, RISK enters a New Medium for artistic expression as he curates all art at the multi-faceted hotel. Featured artists can be found throughout the hotel's public spaces including lobby area, Library Bar, Eve American Bistro, guest room floors and the reception desk. RISK, Zinger and Brian Greif will lead the hotel's special art exhibits and gallery at the hotel. The Regime/Graval Gallery's first show will feature a group of California's most premier artists called "Iconnoclass" featuring RISK, Retna, Revok, Shepard and Chaz.


Current and Upcoming Programming

Banksy's Haight Street Rat
In line with The Mayfair Hotel's mission to deliver top-tier artistic talent for guests and visitors, the hotel kicked off its July re-opening with the anonymous British street artist Banksy's effusive Haight Street Rat installation. The piece was on display in the hotel's lobby adjacent to M Bar, where it was available for guests to view and photograph. In celebration of the installation, The Mayfair featured complimentary movie screenings of the documentary "Saving Banksy."


Live Performances and Music
For over three decades, the Regime 72 collective, an LA-based talent management agency known for its diverse involvement in music, art, film and fashion on a global scale, has worked with some of the most respected individuals from a wide array of artistic mediums.

Regime 72's upcoming artistic collaborations will include events and shows ranging from hip emerging acts like Amigo The Devil to internationally known recording artists like Evidence, Matisyahu, and Everlast. Exclusive playlists will be provided by DJ Ravin, an internationally acclaimed artist known for his residency at the original Buddha Bar in Paris. He will revise the hotel's streamable and downloadable playlist every three months, regularly developing original content to bring fresh new sounds to guests and locals. Also on the docket is warner case, an emerging DJ who has been compared to the likes of Duke Dumont and ZHU, while also being recognized as a recording artist, celebrity mixologist, and model. case will do a DJ residency at the property August 22-25 in support of his upcoming new single release.

Additional confirmed collaborations following warner case's DJ residency include the following acts, all slated to take place in Library Bar:
• August 23 - Warner Case
• August 24 - Warner Case with Spencer Ludwig
• August 25 - Warner Case with Zak Downtown
• August 26 - White Blinds Trio
• August 29 - Katja Koren
• August 30 - Mason Gold
• September 1, 7 13, 28 - Ty Taylor (from the band Vintage Trouble): Four-show residency
• September 8, 15, 22, 29 - DJ Westafa: Four-show residency
• September 9 - Nicki Bove
• September 16 - Nathan Kersey Wilson Duo
• October 13, 20, - DJ LD of Sublime with Rome two-show residency
• November 10, 17 - DJ LD of Sublime with Rome two-show residency

The eclectic and entertaining journey enjoyed by hotel guests and Angelinos at The Mayfair extends to self-expression with the hotel's custom-built podcast studio where locals and guests can be their own content producers and tell their own story.

For those who prefer pen to paper, the writers room at The Mayfair offers a creative space for when inspiration strikes. Emerging and seasoned authors will enjoy the opportunity to develop their craft and pen the next award-winning screenplay or big hit novel, just as the legendary novelist and screenwriter Raymond Chandler once did at the historic hotel some 80 years ago. www.mayfairla.com

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