Sterling's At Vitello's Declares 1/09 & 2/09 A Success

By: Feb. 20, 2009
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Producer Michael Sterling of Sterling's Upstairs at Vitello's in Studio City, CA reports that January and February, 2009 are unprecedented as the two most successful months of attendance at the critically acclaimed supper-club since its June, 2006 opening. "We are thrilled that in this remarkable time of economical decline, we have hosted a record number of guests since the beginning of this new year.

Thanks to our patrons, at least Studio City is alive with the sound of music." The 105 seat venue, dubbed "LA's cabaret destination" by the Los Angeles Times, was also the recipient of a 2008 Readers Choice Award from the Los Angeles Daily News for Best Live Entertainment; with Vitello's being named one of the Best Italian Restaurants in Los Angeles by Los Angeles Magazine.

LA's Next Great Stage Star 2009, (Sterling's third annual, American Idol-type, competition geared to presenting new talent specific to the theatre stage and judged by an elite panel of New York and Los Angeles theatre professionals,) enjoyed six sold-out events with nightly waiting lists averaging 50% of the club's capacity.

"This month's engagements, which began Saturday, February 14 with popular recording artist Sandy Zacky and former teen idol and recording artist Mike Clifford (who also co-starred in the first national tour of Grease with John Travolta and Barry Bostwick,) went clean 10 days prior to opening..." said Sterling, "not to mention upcoming shows with marvelous regional musical theatre star Rita Tarin (Saturday, February 21) from this past summer's LA revivals of Phantom and Singin' In The Rain; and Antony Field (Saturday, February 28), a skillful student of the Great American Songbook whose smooth crooning and cool sense of chic have put a lock on month-end sales."

"March also indicates an upswing in sales," Sterling went on to say, "with the month highlighted by Cassandra Murphy (Sunday, March 22)." A staple musical theatre star in Los Angeles, Ms. Murphy also co-stars as Princess Jasmine in Disney's Aladdin: A Musical Spectacular presented daily at California Adventure in Anaheim, CA. "We're more than grateful," Sterling added. Our patrons are not only local, but driving in from surrounding cities up to 65 miles away. That kind of support for our headliners and the venue itself is nothing short of extraordinary."
Current pricing at Sterling's Upstairs at Vitello's is a $50 VIP Premium, Preferred Seating Package which includes a four-course, prix-fixe dinner with a choice from three entrees, plus a one hour performance; and a $25 General Admission package.
Dinner seating on Saturdays is between 6:30 and 7:00 pm, followed by an 8:00 pm performance. Sunday seatings are between 5:30 and 6:00 pm, followed by a 7:00 pm performance.
Attendance is by reservation only. For reservations, please call Sterling's Upstairs at Vitello's at (818) 754-8700. VITELLO'S is located at 4349 Tujunga Ave. Studio City, CA 91604. Valet Parking is available.
For additional information on Sterling's Upstairs, please visit the club's web site at: www.myspace.com/sterlingsupstairs.

STERLING'S UPSTAIRS at Vitello's is produced by MICHAEL STERLING of Michael Sterling & Associates (MSA), the Studio City-based entertainment public relations company. John Peters and Tony Monsour serve as Associate Talent Producers. Since 1980, Michael Sterling has represented such stellar clients as Elizabeth Taylor, Lance Armstrong, Scott Hamilton, David Copperfield, Joan Collins, Alan Thicke, Burt Bacharach, Carole Bayer Sager, David Brenner, Lance Burton, Andy Gibb, The Bee Gees, George Harrison, Donny and Marie Osmond and the Osmond Brothers, the Carpenters, Robert Goulet, Debbie Reynolds, Donald O'Connor and Rip Taylor - to name but a few. Aside from his celebrity clientele, Sterling has represented various National Theatre and arena tours, Los Angeles theatre productions, Emmy Award-winning television specials, celebrity books, albums and CD's. Sterling is also a critically-acclaimed director of musical theatre in Los Angeles, and has produced various theatrical events and productions throughout southern California. www.msapr.net
MSA's newest Broadway music related product is Broadway in Concert! at The Canyon located at the legendary, state-of-the-art Canyon Club in Agoura Hills, CA which premiered January 7, 2009 with Broadway and Television star Ilene Graff. www.canyonclub.net and www.myspace.com/broadwayinconcertatcanyon
In addition to Sterling's Upstairs, VITELLO'S also offers outdoor dining and a unique variety of carefully selected wines. Widescreen plasma televisions are located throughout the restaurant. Live opera (a long-time feature at Vitello's) is still performed in the restaurant's downstairs Green Room four nights a week. Jazz nights are also offered. www.vitellosrestaurant.com

One of the most famous restaurants in the United States, VITELLO'S has been known for its outstanding Italian cuisine, romantic atmosphere and superior service for over 35 years.


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