Staging and Choreo Tech 'Stage Write' Launches Universally Accessible Web System

Staging and Choreo Tech 'Stage Write' Launches Universally Accessible Web SystemThe revolutionary technology Stage Write - which tracks the staging and choreography for Broadway's biggest shows, including Hamilton, Mean Girls, Frozen, Carousel, Hello Dolly! - announced today the launch of its new web system, Stage Write Anywhere, giving directors, choreographers, stage managers, swings, and dance captains a major upgrade to the technology tool already being used by over 50,000 artists worldwide.

Initially released in 2012 as an iPad App by Director/Choreographer Jeff Whiting, the system simplifies the process of tracking movement and traffic patterns (onstage and backstage) of the actors, props, and scenery in a simple at-a-glance format - allowing users to document the details of every moving element during the production. The software is being used by many of Broadway's most renowned, Tony Award-winning directors and choreographers, including Christopher Gattelli (Newsies), Andy Blankenbuehler (Hamilton) and Susan Stroman (The Producers).

The new web system allows users to access the database anywhere they go - across any device or computer - and gives them greater collaborative tools to utilize and share simultaneously. Notable new features include the ability to import a PDF of a script; insert lighting cues, sound cues, and blocking notes; and even draw freehand traffic patterns. In addition to giving existing users a free unlimited six-month subscription, the new subscription system also offers a greater variety of pricing tiers for users, starting at $1/month.

"The ability to collaborate with other users at the same time is a major improvement to the system," says creator Whiting. "This way everyone can be doing their work simultaneously and see it update in real time as the data syncs together."

"In the old days, I used to move pennies around the table to represent dancers," said Susan Stroman. "For me, it is very important not to waste the time of the actors. I want rehearsal to be about acting and exploration. Stage Write offers me the ability to quickly notate blocking, staging, and motivation, and allows me the freedom to spend more time being creative. Now those pennies can stay in the jar!"

In addition to being embraced by the Broadway community, Stage Write has been adopted by large entertainment companies, including Disney and Universal, and cruise lines Carnival, Disney, Holland America and Norwegian. The software is also serving an increasing number of Colleges and Universities as a resource to teach stage management.

"Stage Write is unbelievable," says David Thompson, Professor of Theatre at Agnes Scott College. "It takes what is time consuming about what we do as actors, directors, choreographers and stage managers, and boils it down into a simple, intuitive tool. You can easily upload a ground plan from your theatre, add performers, and in just a few minutes, begin staging your show!"

Apple CEO Tim Cook took note of the significant impact the app has had in the industry when he featured the system on the Apple iPad website ("Leading Moves On Broadway"), calling it "an app that is truly transforming business in ways that we never could have imagined when we created the iPad."

In addition to the revolutionary methodology of the new system and its timesaving value, there is also a huge environmental advantage to using Stage Write. Most shows use thousands of spacing charts, which need to be shared by others in the production (lighting designers, stage managers, dance captains, swings), and by using this digital form it ensures the theatre community significantly reduces its carbon footprint.

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