INDUSTRY: Social Insight Report - March 12th - King Kong Tops Upcoming Shows Growth!

Top With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Carousel (3.85%), The Band's Visit (2.53%), Spongebob (2.31%), Frozen (2.24%) and Once On this Island (1.79%).

The top growing current Broadway plays were Three Tall Women (13.17%), Angels in America (7.50%), Farinelli and the King (2.21%), Parisian Woman (1.21%) and Play That Goes Wrong (0.65%).

The top growing upcoming Broadway productions were King Kong (32.73%), Summer (17.70%), Rocktopia (5.15%), My Fair Lady (3.84%) and Children Of A Lesser God (3.51%).

Likes

The top growing shows this week on Facebook were The Phantom of the Opera (+16,291), Cursed Child (+1,367), Hamilton (+1,338), Summer (+1,190) and Frozen (+912).

The shows with the least growth were Book of Mormon (-232), The Children (6), The Iceman Cometh (+11), Farinelli and the King (+17) and Play That Goes Wrong (+20).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were The Phantom of the Opera (+167,889), The Lion King (+20,360), Wicked (+16,130), Aladdin(+6,481) and Waitress (+5,981).

The Broadway shows which are down most being talked about on Facebook were School of Rock (-5,224), Hamilton (-5,167), Frozen (-4,059), Dear Evan Hansen (-3,960) and Escape to Margaritaville (-3,335).

Check Ins Growth

The Broadway shows up in check ins for last week were Hamilton (+1,242), The Lion King (+937), Hello, Dolly! (+919), Waitress (+834) and Kinky Boots (+826).

The top growing shows this week on Twitter were Hamilton (+2,290), Cursed Child (+1,776), Dear Evan Hansen (+703), Frozen (+304) and Spongebob (+267).

The shows with the least growth were Book of Mormon (-197), Chicago (+8), School of Rock (+9), The Iceman Cometh (+9) and Bronx Tale (+9).

The top growing shows this week on Instagram were Hamilton (+3,678), Cursed Child (+3,151), Dear Evan Hansen (+2,513), Frozen (+1,785) and Spongebob (+1,661).

The shows with the least growth were Parisian Woman (-9), The Iceman Cometh (+7), King Kong (+11), Farinelli and the King (+13) and The Children (+31).

In this section each week we'll visualize the last 50 tweets from the top growing play and musical, with more frequently repeated terms being largest and least used terms being smallest.

Top Musical - Carousel

Top Play - Three Tall Women