Greg Patterson Appointed to a New Position As Director of Development and Marketing

WaterTower Theatre's Producing Artistic Director Terry Martin announced today the appointment of Greg Patterson to the newly-created position of Director of Development and Marketing.

"I made the decision to combine all of our revenue sources into one department so that we can strategically manage our growth, which has resulted in a new development/marketing department," said Terry Martin. "Greg's experience and success rate at developing and implementing strategic audience growth for other organizations makes his appointment to oversee our new revenue management department a natural choice. For the past two years, Greg has been instrumental in growing our donor base through a number of successful new programs that were all part of a strategic development plan we developed together. I'm confident that this new management structure will support my long-term artistic goals for the organization."

Greg has spent his entire professional career in arts management. He has held a number of senior development, marketing, communications and management positions for some of the most prestigious arts organizations in the United States and abroad, including The National Ballet of Canada (NBOC), American Ballet Theatre, English National Ballet, Los Angeles Opera, Atlanta Opera, San Jose Repertory Theatre, The Laguna Playhouse, the Dallas Theater Center and WaterTower Theatre. He was press representative for the Canadian productions of Les Miserables and Miss Saigon, unit publicist for the motion picture Shadow Dancing, as well as for a number of well-known artists including Placido Domingo (LA Opera), the late Rudolf Nureyev (NBOC), the late Erik Bruhn (NBOC), Carla Fracci (NBOC), Natalia Makarova (NBOC), the late Sir John Schlesinger (LA Opera), Liza Minnelli (OCAPC), Andy Williams (Atlanta Opera), Harry Belafonte (Atlanta Opera) and arts organizations with which he has worked. At the majority of these organizations he was hired to bring about changes in development and marketing practices that would result in audience, earned and contributed revenue growth. His work, and that of the exceptionally talented teams he has worked with, has earned numerous Telly Awards (the advertising industry's most sought after peer recognition) for best direct mail (2006, 2007, 2008) and a 2005 Webby Award (the online industry's national internet award). At several organizations, Greg has overseen the successful merging of development and marketing into a productive revenue management area. He holds a Bachelor of Arts degree from Canada's University of Western Ontario, is a member of the Association of Fundraising Professionals with a CFRE certification. He joined WaterTower Theatre in 2008 at the invitation of Terry Martin. Greg's professional team consists of Rachel Mazzanti, Development/Marketing Associate - Individual Giving and Robin Rose, Development Associate - Corporations and Foundations.

"I've so enjoyed working at WaterTower Theatre," said Greg. "The work we've done in development to support the artistic aspirations of Terry Martin has been very rewarding and I look forward to achieving more for Terry, the Board and WaterTower Theatre as a whole. It takes a team effort and there is an amazing team here led by Terry with committed volunteers, Board and staff, especially my department associates Rachel Mazzanti and Robin Rose."

About WaterTower Theatre
WaterTower Theatre is one of the leading regional theatres in North Dallas and Texas. It is consistently recognized for its artistic excellence by the Dallas Theatre League, Dallas/Fort Worth Theatre Critics Forum, The Dallas Morning News, The Dallas Observer, D Magazine and The Fort Worth Star-Telegram, among others. WaterTower Theatre has a subscription base of more than 2,100 subscribers and serves an audience of over 35,000 patrons annually.
WaterTower Theatre gratefully acknowledges the support of The Town of Addison, TACA, Texas Commission on the Arts and the National Endowment for the Arts. WaterTower Theatre is supported, in part, through the generosity of Ackley Financial, Atmos Energy, AT&T Real Yellow Pages, Town North Bank, The Embrey Family Foundation, First Community Bank, Haynes and Boone, LLP, Liberty Capital Bank, Rainmaker Advertising and The Shubert Foundation.

About Terry Martin
Terry Martin is WaterTower Theatre's Producing Artistic Director, a position he has held for 12 years. He oversees the organization's Executive, Administrative and Artistic areas in his role as the Chief Executive Officer at WaterTower Theatre. The Full Monty, currently in production, is Mr. Martin's 38th production he has directed for WaterTower Theatre. Some of his directing credits at WTT include Man of La Mancha, Humble Boy, The Crucible, Take Me Out, A Country Life (which he adapted from Chekhov's Uncle Vanya and which won the 2005 Rabin Award - Best New Play), Cabaret, It Ain't Nothin' But The Blues, Company, An Inspector Calls, The Mystery of Edwin Drood, The Laramie Project, You Can't Take It With You, Book of Days, Cat on a Hot Tin Roof (2002 Rabin Award - Director of a Play), Sweeney Todd (2002 Rabin Award Nomination - Director of a Musical), Desire Under the Elms, Ravenscroft, Rockin' Christmas Party (2000, 2001), Enter the Guardsman (2001 Rabin Award Nomination - Director of a Musical), Lady Day at Emerson's Bar and Grill and Little Shop of Horrors (2000 Rabin Award Nomination - Director of a Musical) among others. For Plano Repertory Theatre, he has directed Journey's End (2000 Rabin Award - Director of a Play), Dracula, La Bête, Little Shop of Horrors and Pump Boys and Dinettes.

 

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