Crain's Adds Goodman Theatre to Program Book Lineup

Crain's Custom Media, a division of Crain's Chicago Business, is the new publisher of the Goodman Theatre's program books, starting with its 91st season this September. In addition to publishing programs for the Goodman, Chicago's oldest and largest not-for-profit theater, Crain's publishes programs for the Chicago Symphony Orchestra, now entering its 125th season, and the Joffrey Ballet, now entering its 60th season.

The Goodman programs will be read by more than 345,000 patrons during the upcoming season. Programs for all three organizations will reach a combined audience of more than 825,000 during the 2015/2016 season. The Goodman programs, like those of the CSO and Joffrey before them, will enjoy a significant upgrade in trim size, page count and production quality this fall to better serve theater patrons and the advertisers who wish to reach them.

"Crain's is proud to now be producing program books of the highest quality for Chicago's premier theater, symphony orchestra and dance company," said David Snyder, publisher of Crain's Chicago Business. "Patrons of the city's top-tier cultural organizations also tend to be readers of Crain's Chicago Business. We look forward to serving Chicago's most sought-after audience across all of these platforms."

"When we begin our 2015/2016 Season this September, Goodman Theatre unveils a newly expanded program book for each production to enhance our patrons' experience," said Roche Schulfer, executive director of the Goodman Theatre. "We are proud to partner with Crain's Chicago Business on this exciting venture, through which we hope to deliver a deeper dive into the creative process-including artist profiles, exclusive photos, behind-the-scenes interviews and more-and relay news about upcoming programs and events. Chicago audiences are among the smartest in the country, and deserve a first-rate tangible program book to complement their theatrical experience."

"Working with the Goodman, CSO and Joffrey on these program books is a true privilege," said Frank Sennett, Crain's director of custom media and digital strategy. "Whether they showcase cutting-edge new works or holiday classics such as A Christmas Carol and The Nutcracker, these programs deliver wonderful feature content that serves a captive audience of cultural consumers in a demographic high-end advertisers crave."

Founded in 1925 and located in the heart of the downtown Theatre District, Goodman Theatre is an artistic and community institution dedicated to the art of theater and to civic engagement in the issues of the contemporary world. Under the leadership of Artistic Director Robert Falls and Executive Director Roche Schulfer, the Goodman has transformed over the past 35 years into a world class theater and premier Chicago cultural institution distinguished by the quality and scope of its programming and its culturally and aesthetically diverse creative leadership. Artistic priorities include new plays, reimagined classics, culturally specific works, musical theater and international collaborations. Over the past three decades, the Goodman has generated more than 150 world or American premieres, and nearly 30 new-work commissions.

Crain's Custom Media provides unique custom content and creative marketing solutions that go far beyond traditional platforms. To learn more about CCM's marketing solutions, including advertising opportunities in the Goodman Theatre, Chicago Symphony Orchestra and Joffrey Ballet programs, contact Frank Sennett at 312-649-5278 or fsennett@crain.com.