mun2, the leading bilingual cable network for bicultural Latinos in the U.S., earned honors at the 2010 CableFAXIE Awards. The coveted awards, which salute the most outstanding communications intitiatives and programs in the cable arena, were presented on April 28th at the CableFAXIES Award Luncheon in New York City.
The network received the award in the Multicultural Marketing category for the fourth season of its original reality series, "The Chicas Project." mun2 was among three of NBC Universal-owned cable networks to receive awards, with Bravo taking honors for best Marketing of a Continuing Series: "Top Chef: The Tour 2," and Syfy for best Public Affairs Campaign: "Battlestar Galactica: A Retrospective.""Our mun2 Consumer Marketing team truly understands our audience's needs, and we take great pride in knowing how to best reach them," said Jacqueline Hernandez, Chief Operating Officer, Telemundo.The award-winning, out-of-home Marketing campaign was conceived by the mun2 Marketing team, led by Alex Alonso, Vice President of Marketing for mun2, and consisted of a consumer-driven "Hot Dog versus Taco" stunt in Hollywood, California where the stars of the show, Crash and Yasmin, competed to see who could give out more tacos or hot dogs to the crowd. The stunt was created to raise awareness of the mun2 brand, the reality series, "The Chicas Project", and the on-air talent. The campaign, which launched June, 2009 in Los Angeles, California, also included Affiliate Marketing with key cable and satellite providers, and cross channel promotion.Videos