Telemundo's Month-Over-Month Growth Propels Network Into May Sweeps And Upfront

Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its April NTI results today. Telemundo increased for the second consecutive month in Monday through Friday prime, increasing +4% among Adults 18-49 (673,000) compared to March 2010. Additionally, Telemundo’s Monday through Friday prime delivery increased month-over-month by +4% among total viewers (Persons 2+) (1,103,000), +11% among Women 18-49 (349,000) and +6% among Women 18-34 (200,000). Year-over-year, Telemundo also experienced a growth of +4% among Adults 18-34 (406,000), +7% among Women 18-49 and an impressive +22% among Women 18-34 during Monday through Friday prime. 

Month-over-month during Monday through Sunday prime, Telemundo grew +4% among total viewers (Persons 2+)(1,026,000),+4% among Adults 18-49 (630,000), +2% among Adults 18-34 (382,000), +9% among Women 18-49 (298,000) and +6% among Women 18-34 (172,000). The network also saw year-over-year increases of +7% among Adults 18-34, +7% among Women 18-49 and +19% among Women 18-34.

Telemundo solidified its position in the market outperforming Telefutura in all prime dayparts in April 2010 across key demographics, including Adults 18-49, Adults 18-34, Women 18-49, Women 18-34 and total viewers (Persons 2+).

Telemundo remained the #2 Spanish-language broadcast network during Monday through Friday prime in April 2010 in total viewers (Persons 2+), Adults 18-49, Adults 18-34, Women 18-49 and Women 18-34.  Telemundo had a double-digit lead over Telefutura in the key female demographics with a +24% advantage among Women 18-49 and +29% among Women 18-34.

Telemundo also maintained its second place position in Monday through Sunday prime among total viewers (Persons 2+), Adults 18-49, Women 18-49, Men 18-49, Adults 18-34, Women 18-34 and Men 18-34. The network reported double-digit leads over Telefutura in the key female demographics in this daypart, as well, with a +20% lead among Women 18-49 and a +25% lead among Women 18-34.

Programming Highlights
On average, more than 1.4 million total viewers (Persons 2+) and over 900,000 Adults 18-49 tuned in to Donde Esta Elisa each night in April.  The novela’s wide appeal is evident, as it surpassed its March 2010 delivery across all key demos, including a +13% increase among Women 18-49.

Donde Esta Elisa achieved several milestones in April, hitting series-high ratings among all key demographics throughout the month. The novela averaged over 1 million viewers among Adults 18-49 for the first time and reached a series-high 1,212,000 viewers in the demographic on April 21.

Since its March 8 premiere, Donde Esta Elisa has been the #1 Spanish-language broadcast program at 10pm among Adults 18-34 on 14 out of 34 nights.

Donde Esta Elisa beat Univision in Adults 18-49 ratings to rank as the #1 Spanish-language broadcast program at 10pm on Monday, April 19 and again on Wednesday, April 21.  In both cases, the novela out-performed two of Univision's most popular personalities - Cristina and Don Francisco.

Perro Amor also delivered series-high ratings in April, averaging 910,000 viewers among Adults 18-49 on April 19 and 1.4 million total viewers (Persons 2+) on April 21.  Perro Amor posted its best monthly performance to date in April, averaging 733,000 Adults 18-49 and almost 1.2 million total viewers (Persons 2+), growing +2% and +3%, respectively, over March 2010.

El Clon delivered its second highest rated episode to date among Adults 18-49 on April 21 with 797,000.  The novela averaged 629,000 Adults 18-49 and nearly 1.1 million total viewers (Persons 2+) in the month of April.

The Billboard Latin Music Awards Presented by State Farm aired on April 29 and had one of the show’s highest deliveries in its 12-year history on Telemundo among Adults 18-49, Women 18-49 and Men 18-49. The awards show drew over 5.3 million viewers (Persons 2+) and more than 3.2 million Adults 18-49 tuned in. The broadcast averaged 1,254,000 Households, a +10% over 2009 (1,141,000).

Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic  viewers  in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 34.1 million U.S. TV households nationwide on digital and analog cable, and satellite television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and and; and Telemundo International, the company's international distribution arm which has positioned Telemundo as the second largest provider of  Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

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