Telemundo's LA DONA Premiere Ranks as Network's Highest Rated 9pm Debut Since 2012
By: Caryn Robbins Dec. 01, 2016
TELEMUNDO's "La Doña" delivered 1,851,000 total viewers and 958,000 adults 18-49 on premiere night, according to Nielsen. Starring Aracely Arámbula, David Chocarro, Danna Paola and Rebecca Jones, the series ranked as the network's highest-rated 9pm premiere since 2012. Additionally, the premiere episode of "La Doña" reached a cumulative audience of 2,504,000 total viewers and 1,328,000 adults 18-49.
Locally, "La Doña" ranked #1 regardless of language in Miami among total viewers and adults 18-49, and was the #1 Spanish-language program in New York, Philadelphia, Houston, Boston, Atlanta, Denver and Orlando, among total viewers and adults 18-49. The premiere of "La Doña" ranked as the #1 most socially engaging primetime program among Spanish-language networks. It also generated 10,000 streams, ranking #1 among 9pm premieres in video views. Additionally, the premiere was the most mobile 9pm premiere in TELEMUNDO's history with 89% of users accessing content on mobile platforms. An original Telemundo production made by Argos Televisión, "La Doña" is a tale of revenge, ambition and seduction that centers on Altagracia (Arámbula), an elegant, beautiful and successful woman who runs a construction EMPIRE and enjoys widespread respect in society. A series of major traumas early in life left their mark on Altagracia and turned her into the implacable "Doña" she is today.Videos