(RED) and HBO Present 'The Lazarus Effect' Documentary, Airing 5/24

(RED), with Anonymous Content and HBO Documentary Films present "The Lazarus Effect", a half hour documentary airing on HBO Monday, May 24th, 2010 at 9:00pm which is at the center of a multi-media campaign by (RED) to raise awareness about the impact of large scale AIDS programs at work in Sub-Saharan Africa. Directed by Lance Bangs and executive produced by Spike Jonze and Susan Smith Ellis, "The Lazarus Effect" follows the stories of four individuals whose lives have been transformed from a near death existence to a healthier, more stable life in as little as three months.

HIV/AIDS is a preventable and treatable disease, yet it has killed more than 20 million people in Africa. In 2002, more than 29 million people in Sub-Saharan Africa had HIV, yet only 50,000 people could afford the $10,000 a year treatment they needed to stay alive. Today, thanks to increased political support, a push by global health organizations, and contributions from the private sector, the cost of ARV drugs is now around 40 cents a day and more than three million people in Africa, are now receiving treatment.  The availability of antiretroviral (ARV) drugs, which block HIV’s assault on the body’s immune system, can transform the lives of people from near death to health in as little as three months.  This has been dubbed "The Lazarus Effect" after the story in the Bible when Jesus resurrected Lazarus from the dead.

THE LAZARUS EFFECT debuts on HBO, May 24th at 9pm ET/PT. For more information, visit www.hbo.com/documentaries/the-lazarus-effect

 

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