NBC's TONIGHT SHOW Delivers Its Biggest Margins of Victory to Date vs 'Colbert'
By: Caryn Robbins
"The Tonight Show Starring Jimmy Fallon" has won the late-night ratings week of Oct. 26-30 by a +59% margin in adults 18-49 over CBS's "Late Show with Stephen Colbert" and a +43% advantage in total viewers, the biggest margins to date in both measures for Fallon versus Colbert. For the week, Fallon scored a 0.97 rating in 18-49 and 3.756 million viewers overall while Colbert averaged a 0.61 and 2.621 million viewers.
Fallon's 0.97 rating in 18-49 is a four-week high (best since the week of Sept. 28-Oct. 2, 1.03) and the 3.756 million viewers is a seven-week high (best since Sept.7-11, 3.943 million). In the prior seven weeks since Colbert debuted, Fallon's margins in 18-49 have been +28% for the week of Sept. 7-11, +38% for Sept. 14-18, +35% for Sept. 21-25, +41% for Sept. 28-Oct. 2, +38% for Oct. 5-9, +56% for Oct. 12-16 and +54% for the encore week of Oct. 19-23. In total viewers, Colbert led his debut week, Sept. 7-11, by +13%, then Fallon won by +22% during the week of Sept. 14-18, +11% for Sept. 21-25, +19% for Sept. 28-Oct. 2, +22% for Oct. 5-9, +30% for Oct. 12-16 and +40% for the encore week of Oct. 19-23. For the week of Oct. 26-30, "Late Night with Seth Meyers" hit a four-week high in total viewers (with 1.607 million, best since Sept. 28-Oct. 2, 1.795 million). Meyers topped last week's "Late Late Show with James Corden" by margins of +45% in 18-49 (0.45 vs. 0.31) and +39% in total viewers (1.607 million vs. 1.159 million).Tonight...0.97/5...3.756 million
Late Sh *...0.61/3...2.621 million
Kimmel *...0.57/3...2.395 million 12:35-1:05 a.m.
Nightline...0.39/2...1.628 million 12:35-1:35 a.m.
Seth Meyers *...0.45/3...1.607 million
Late Late Show *...0.31/2...1.159 million 1:35 a.m.-2:05 a.m.
Carson Daly *...0.27/2...0.910 million * Friday's "Kimmel," "Late Night," "Late Late Show" and "Last Call" were encores. Thursday's "Late Show" and "Late Late Show" were delayed by an NFL overrun.
SEASON AVERAGES Show...18-49 ...total viewers 11:35 p.m.-12:35 a.m.
Tonight...1.05/5...3.839 million
Late Sh...0.82/4...3.290 million
Kimmel...0.59/3...2.474 million 12:35-1:05 a.m.
Nightline...0.38/2...1.577 million 12:35-1:35 a.m.
Seth Meyers...0.48/3...1.633 million
Late Late Show...0.35/3...1.316 million
Carson Daly...0.29/2...0.931 million Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
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