NBC's CHICAGO P.D. Wins Time Slot in All Key Measures
By: Caryn Robbins Feb. 25, 2016
NBC's "Chicago P.D." (1.6/5 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) wins the time period among ABC, CBS and NBC in adults 18-49, total viewers and all other key measures and ranks #1 by a +33% margin among those nets in the slot in adults 18-49 (1.6 vs. 1.2 for CBS's #2 "Code Black").
Has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with 31 regular-slot originals, dating back to November 2014 and maintains 100% week to week in 18-49 (1.6 vs. 1.6). Grows +7% versus the same night last year in 18-49 (1.6 vs. 1.5 on Feb. 25, 2015 and will add significant viewership via time-shifting and VOD -- last week's "P.D." increased by +52% in 18-49 (1.61 to 2.44) and 2.8 million viewers (7.5 million to 10.3 million) going from L+SD to L+3. "Law & Order: Special Victims Unit" (1.5/5 in 18-49, 6.6 million viewers overall from 9-10 p.m. ET) retains 94% of last week's 1.6 in these prelim fast-affiliate ratings in 18-49 and 88% of last week's 1.7 in official nationals and is up versus last week in adults 18-34 (1.1 vs. 1.0 in official nationals) and men 18-34 (0.8 vs. 0.7). Builds on its lead-in by +50% in 18-49 and will add substantial viewership via time-shifting and VOD - last week's "SVU" grew by +58% in 18-49 (1.66 to 2.62) and 2.4 million viewers (7.7 million to 10.1 million) going from L+SD to L+3.In Late-Night Metered Markets Wednesday Night (with 51 of 56 markets currently reporting): · In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.8/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters. NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Photo courtesy of NBC
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