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NBC Wins Monday Night with THE VOICE and MANIFEST

By: Oct. 16, 2018

NBC Wins Monday Night with THE VOICE and MANIFEST  Image

NBC ranks #1 for the night among the Big 4 networks in adults 18-49, total viewers and every other key measure, winning six of six half-hours among those nets in 18-49 and total viewers.

NBC's "The Voice" and "Manifest" are the #1-2 shows of the night on the Big 4 in 18-49, total viewers and most other key categories.

NOTE: The ABC station in Milwaukee carried NFL football.

"The Voice" (1.9 rating in 18-49, 9.8 million viewers overall from 8-10 p.m. ET):

· Ranks as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure.

· Wins the two-hour time period among the Big 4 networks in every key measure.

· Tops "Dancing With the Stars" head to head by +90% in 18-49 (1.9 vs. 1.0 from 8-10 p.m.).

· Maintains 100% week to week in 18-49 (1.9 vs. 1.9) and increases by +3% in total viewers (9/843 million vs. 9.557 million).

· Will add substantial viewership via time-shifting and VOD - last Monday's "Voice" grew by +18% in 18-49 (from a from a 1.92 rating to a 2.27) and +1.5 million viewers overall (9.6 million to 11.1 million) going from "live plus same day" Nielsens to L+3.

· Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 107 among adults 18-49 living in homes with $100K+ incomes.

"Manifest" (1.5 rating in 18-49, 7.5 million viewers overall from 10-11 p.m. ET):

· Wins the timeslot among the ABC-CBS-NBC dramas in adults 18-49, adults 25-54, total viewers and all other key measures.

· Tops "The Good Doctor" in the timeslot in 18-49 by +36% (1.5 vs. 1.1) and "Bull" by +114% (1.5 vs. 0.7).

· Is the #2 show of the night on the Big 4 in 18-49, total viewers and most other key measures, behind only "The Voice."

· Tops NBC's average in the timeslot last season by +50% in 18-49 (1.5 vs. 1.0, L+SD non-sports) and +2.9 million persons or +64% in total viewers (7.532 million vs. 4.585 million).

· Finishes within 0.1 of last week in 18-49 (1.5 vs. 1.6) and is currently up week to week in total viewers (7.532 million vs. 7.445 million).

· Will grow dramatically via time-shifting and VOD -- the prior week's "Manifest" increased by +89% in 18-49 (from a 1.55 rating to a 2.93) and +5.5 million viewers overall (7.4 million to 12.9 million) going from L+SD to L+3, for the biggest lifts of the night in 18-49 rating and total viewers.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.5/4 with an encore telecast; "Late Show with Stephen Colbert," 2.9/8; and ABC's "Jimmy Kimmel Live," 2.1/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3 with an encore; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.5/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/5 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.9/3 in metered-market households with an encore; CBS's "Late Late Show," 1.3/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.2/2 in 18-49 with an encore; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.1/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.


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